Advanced course in journal publishing | Asia 2024


Who should attend?

This course is designed to meet the needs of Early Career Publishers looking to advance their careers. To gain the most benefit from the course, participants should have one to three years’ scholarly publishing experience. Those with more experience can use this as an opportunity to refresh their knowledge and gain inspiration for taking those next steps in their career. Course content is well suited for professionals working in editorial, sales, marketing, or content management roles in particular, while those working in other roles such as finance, production, product development, technology or customer service will benefit from gaining a broader understanding of how their role sits within a broader context.

Scope of the course

During this Intense Journal Course, you will learn about aspects of scholarly publishing that are unique to our sector. Among other topics, the course will focus on journal editorial development, bibliometrics, publication ethics, how to prepare for and launch a new journal, key elements of journal marketing, and journals acquisition skills.  

Academic publishing is an international business that requires interpersonal skills that translate across academic cultures and world cultures. Dealing with people from all walks of life, and in different countries is an integral part of working in scholarly publishing and requires self-awareness and interpersonal skills. The course will explore how participants react in various situations, using the award-winning methodology of the Cultural Navigator as well as other discussion tools such as OCEAN and 16 personalities.

You will have an opportunity to apply what you have learned through a case study that will be presented in a group setting where you will be judged by senior industry leaders.

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The sections of the course have been devised to encourage interaction and the programmed has built in some flexibility to allow for more detailed discussions in key areas of interest and concern for the actual participants. Any “spare” time will generally be devoted to working on the case study. Therefore you should plan to stay the full 3 nights of the course (3rd, 4th, and 5th March 2024) at the hotel even if you work and live in Singapore. All participants should strongly consider bringing their laptops. All participants will take part in their team's oral and written presentations but it will be understood that for some of those attending English is not their first language.

For more information about organisational matters please contact Jo Dinnage, General Manager, Events & Sponsorship, STM 

Accommodation

The fee includes accommodation at The Village Hotel Changi for three nights. All meals and all tutorial costs are also included.

Course Director
Bas Straub
, Consultant, Magknowlia

Course Tutor
Lyndsey Dixon, Global Journals Director, De Gruyter


Programme

Sunday 3rd March

10:30

Registration

11:00

Welcome to Singapore and Introduction to the Course
Bas Straub
, Consultant, Magknowlia

Lyndsey Dixon, Global Journals Director, De Gruyter

12:00

Lunch

13:00

The essence of scholarly communication

Bas Straub, & Lyndsey Dixon, will provide a bird's eye view of academic publishing, and introduce you to the STM

14:30

Introduction to the course
Knowledge, Interpersonal understanding and skills

15:00

Refreshment Break

15:30

Interpersonal understanding and skills
You will be using www.culturalnavigator.com as well as www.16personalities.com to deepen your understanding of how to interact with people from different countries and cultures.

16:30

Case Study
Introduction to the case study.

17:30

End of the day and dinner

 Monday 4th March
Moderated by Lyndsey Dixon and Ola Wisniewska, Publisher, Radcliffe Group

08:30

Knowledge

Journal- and Portfolio development
Improving a publication – how to manage your editors and board – portfolio management: the total is more than the sum of its parts – marketing – holding a board meeting. Extra emphasis will be placed on practical methodologies for content acquisition, flipping to OA, and the proper use of Special Issues. 

9:30

Launching a new journal
Pre-launch market research – finding the right editorial team – how to position a journal – stand-alone journals vs. Spin-offs – cascading journals – marketing the journal towards authors & readers.

10:30

Refreshment Break

11:00

The status of OA – Business Models – Sales
How is OA developing - Plan-S – OSTP – is there a future for subscription-based journals? - how to sell and who is the buyer of an academic publication. Special emphasis on Asia.

12:00

Bibliometrics
The Impact Factor and its associated metrics – developments regarding the ESCI – Clarivate, Scopus, and Dimensions – other citation metrics – other ways to research, steer, and manage your journals – sales models

13:00

Lunch

14:00

Partnering & Society deals
How to grow your portfolio through partnerships & society deals

15:00

Marketing
How to best market your publications towards readers, authors, and institutes – what tools and platforms are there – social media – allowing your authors, editors, and society to promote their publications.

16:00

Afternoon – Case Study

17:00

Dinner At the home of Professor and Mrs. K. K. Phua, World Scientific - Transport from the hotel will leave at 6pm

Sponsored by World Scientific Publishing Company

Tuesday 5th March 

08:30

Knowledge
Rokas Maliukevičius
, Business Development Director, VTeX

Production – Platforms & Tools
Submission platforms - Production workflow – XML – dissemination tools – new tools & initiatives – use of artificial intelligence.

09:30

Finances – modelling – profit
The elements of finance & economics as used in publishing – how to measure success & profitability - how to read a P&L

10:30

Refreshment Break

11:00

Legal – Contracts
What do you need to know as a publisher about copyright – contracts – agreements

12:00

Ethics
Using some simple cases-studies we look at the ethical aspects of publishing – what is your responsibility as a publisher when it comes to unethical publishing behavior.

13:00

Lunch

17:00

Research Integrity

We will be looking at threats to the integrity of what we as academic publishers do. How can we combat papermills, detect unethical publishing behaviour and what to do about tools like CHATGTP?

18:30

Dinner at the hotel

19:30

Evening - Case Study

Wednesday 6th March

08:30

Start-ups – new developments

09:30

Case Study presentations

11:00

Refreshment Break

12:00

Award Ceremony

13:00

End, of course, followed by lunch


Events Terms and Conditions

Cancellation
Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.