Advanced course in journal publishing – Asia 2023

Save the date!

Who should attend?

The course is designed for individuals with a few years of experience in scholarly publishing and, is primarily focused on journals. To gain the most benefit from the course, participants will need to have at least 1-3  years’ publishing experience as junior or middle managers but others with more experience will also find this course to be a useful refresher and an inspiration for their future career. Their experience may be in editorial, sales, marketing, or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing, and technology, or customer service.

Scope of the course

During this Intense Journal Course, you will learn about all aspects of scholarly publishing that are unique to the industry. We won’t teach you about general management, how to run a company, what is important about hiring and retaining staff, or general sales capabilities to name a few.

You learn about domain knowledge like journal development, bibliometrics, publication ethics, how to start a journal, how to market a journal, and how to acquire society deals. To name but a few.

Publishing is very much an international business that is driven by how people interact.  It is very important to learn 'who am I’ and how do I interact with others. We will use the award-winning methodology of the Cultural Navigator as well as other discussion tools.

We’ll allow you to apply your learnings, in a group and under a bit of pressure through a case study which culminates in a group presentation where you will be judged by your peers.

Organisation of the course

An outline of the topics covered and the speakers invited are provided below. The presentations have been devised to encourage interaction and the programme is more flexible than it looks in order to allow for more detailed discussions of what emerges as key areas of interest and concern. It is anticipated that all “spare” time will generally be devoted to the case study. It will therefore be necessary to stay the 3 nights of 5th, 6th, and 7th March 2023 at the hotel even if you work and live in Singapore. All participants should strongly consider bringing their laptops. All participants will take part in their team's oral and written presentations but it will be understood that for some of those attending English is not the first language.

For more information about organisational matters please contact Jo Dinnage, General Manager, Events & Sponsorship, STM 

Accommodation

The fee includes accommodation at The Village Hotel Katong for three nights. All meals and all tutorial costs are also included.

Course Director
Bas Straub
, Head of Mergers and Acquisitions, Frontiers

Course Tutor
Lyndsey Dixon, Global Journals Director, De Gruyter


Provisional Programme

Sunday 5th March

10:30

Registration

11:00

Welcome to Singapore and Introduction to the Course
Bas Straub
, Head of Mergers and Acquisitions, Frontiers
Lyndsey Dixon, Global Journals Director, De Gruyter

12:00

Lunch

13:00

The essence of scholarly communication
Caroline Sutton, CEO, STM

Will provide a birds-eye view of academic publishing, and introduce us to STM

14:30

Introduction to the course
Knowledge,  Who am I,  Case Study

15:00

Refreshment Break

15:30

Who am I
You will be using www.culturalnavigator.com as well as www.16personalities.com to deepen your understanding of how to interact with people from different countries and cultures.

16:30

Case Study
Introduction to the case study.

17:30

End of the day and dinner

 Monday 6th March

08:30

Knowledge

Journal- and Portfolio development
Improving a publication – how to manage your editors and board – portfolio management: the total is more than the sum of its parts – marketing – holding a board meeting.

9:30

Launching a new journal
Pre-launch market research – finding the right editorial team – how to position a journal – stand-alone journals vs. Spin-offs – cascading journals – marketing the journal towards authors & readers.

10:30

Refreshment Break

11:00

The status of OA – Business Models – Sales
How is OA developing - Plan-S – OSTP – is there a future for subscription-based journals? - how to sell and who is the buyer of an academic publication.

12:00

Bibliometrics
The Impact Factor and its associated metrics – developments regarding the ESCI – Clarivate, Scopus, and Dimensions – other citation metrics – other ways to research, steer, and manage your journals – sales models

13:00

Lunch

14:00

Partnering & Society deals
How to grow your portfolio through partnerships & society deals

15:00

Marketing
How to best market your publications towards readers, authors, and institutes – what tools and platforms are there – social media – allowing your authors, editors, and society to promote their publications.

16:00

Afternoon – Case Study

18:30

Dinner At the home of Professor and Mrs. K. K. Phua, World Scientific

Sponsored by World Scientific Publishing Company

Tuesday 7th March 

08:30

Knowledge

Production – Platforms & Tools
Submission platforms - Production workflow – XML – dissemination tools – new tools & initiatives – use of artificial intelligence.

09:30

Finances – modelling – profit
The elements of finance & economics as used in publishing – how to measure success & profitability - how to read a P&L

10:30

Refreshment Break

11:00

Legal – Contracts
What do you need to know as a publisher about copyright – contracts – agreements

12:00

Ethics
Using some simple cases-studies we look at the ethical aspects of publishing – what is your responsibility as a publisher when it comes to unethical publishing behaviour.

13:00

Lunch

14:00

Afternoon – Case Study

18:30

Dinner at the hotel

19:30

Evening - Case Study

Wednesday 8th March

08:30

Start-ups – new developments – how to make a difference

09:30

Case Study presentations

11:00

Refreshment Break

12:00

Award Ceremony

13:00

End, of course, followed by lunch


Events Terms and Conditions

Cancellation
Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.