PLOS and PubGrade announce digital advertising partnership
Syndicated from http://www.stm-publishing.com/
February 5, 2018
The Public Library of Science (PLOS) and PubGrade GmbH have entered into an agreement to provide PLOS with PubGrade’s integrated advertising platform: PubGrade for Publishers.
PubGrade’s platform-as-a-service solution: PubGrade for Publishers provides the Public Library of Science with a fully integrated advertising platform that enables them to offer cutting-edge digital advertising campaign targeting, monitoring, reporting, as well as workflow and optimization solutions.
Louise Page, Chief Innovation Officer at Public Library of Science: “During our initial 6 months of using PubGrade’s platform, we saw a significant increase in digital advertising activity and tremendous enthusiasm from our customers about the benefit of contextual advertising with PLOS. Working with PubGrade has offered us a very cost- and time-efficient way to enhance our service in a focused, targeted way and optimise revenue potential from digital advertising.”
Philipp Eckerle, PubGrade CEO: “We are proud to see our solutions in action across the journal portfolio of PLOS and are happy that we can contribute to their success in generating increased/incremental revenues. PubGrade’s platform, while optimised for life and biomedical sciences content, is not functionally restricted to these fields. It provides Publisher’s digital ad Sales teams with the ability to offer granular contextual and behavioural ad targeting, campaign forecasting, real-time monitoring and detailed client reporting across scalable content inventory. It removes workflow roadblocks and is set up to be used by large and small Sales, Production and Ad Ops teams in a collaborative and efficient environment. Given that it is an ‘off-the-shelf’ solution, Publishers do not have to wait or pay for custom development. Integration is fast and agnostic of whatever platforms our Publisher clients use to deliver their content.”