Syndicated from http://www.stm-publishing.com/
May 18, 2018
HighWire, the technology partner of choice for leading commercial and scholarly publishers, has announced a new partnership with PubGrade GmbH. HighWire and PubGrade have agreed to provide HighWire customers with with the option of leveraging PubGrade’s integrated advertising platform: PubGrade for Publishers.
PubGrade’s platform-as-a-service solution: PubGrade for Publishers will provide publishers with a fully integrated advertising platform that enables them to offer cutting-edge digital advertising campaign targeting, monitoring, reporting, as well as workflow and optimization solutions.
“We are proud to partner with HighWire and offer our services to their extensive customer base,” said Philipp Eckerle, PubGrade CEO. “PubGrade’s platform provides publisher’s digital ad sales teams with the ability to offer granular contextual and behavioural ad targeting, campaign forecasting, real-time monitoring and detailed client reporting across scalable content inventory. Sites that have installed PubGrade, have seen a significant uplift in digital display revenues.”
Dan Filby, Chief Executive Officer, HighWire said: ” We continually explore ways to enhance the value proposition for our publishers. By partnering with PubGrade, our publishers can increase their revenues by using PubGrade’s contextual advertising services. Our latest partnership gives our customers an elegant ‘off-the-shelf’ solution that integrates with the HighWire Intelligent Publishing Platform to provide a focused, targeted way to optimise revenue from digital advertising.”
HighWire is looking forward to introducing customers to this service at the SSP 40th Annual Meeting, May 30 – June 1.