Campaign Manager

Company : IOP Publishing
Location : Bristol - Hybrid
Closing Date : 22nd January 2024
Website : https://www.ioppublishingcareers.org/vacancy/campaign-manager-543765.html

JOIN THE COMMUNITY.

Making science better, together.

careers@ioppublishing.org.

Be part of a community working together to make science better. A society publisher with the perfect blend of not-for-profit purpose and commercial perspective. Here, we help each other be the best we can be: a team big enough to impact and small enough to care.

 We are looking for an experienced Campaign Manager to join our busy team. You will work closely with the Marketing Manager and Head of Content and Engagement Marketing to create and implement the strategic vision for their portfolio of journals.

Role Summary

The Campaign Manager will be accountable for achieving annual marketing objectives and KPIs for their journal portfolio through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.)

Marketing strategies and activities will support the primary business goal of winning and retaining customers: primarily authors, reviewers, readers and conference organisers. Integral to this is the need to maximise content growth and visibility through the engagement of researchers with IOPP’s products and services.

What will you be doing?

Key job accountabilities:

  • Responsible for performing annual analysis for their portfolio and setting SMART objectives that directly support the publishing strategy for their portfolio and products and overall business objectives.

  • Plan and prioritise the marketing campaigns for your portfolio.

  • Create engaging and impactful campaigns which support business objectives.

  • Implementing activities identified in the marketing plan to raise awareness, support article usage, content growth and engaging with authors.

  • Collaborate with publishing colleagues to understand product positioning and campaign requirements.

  • Collaborate with the marketing operations team to ensure the successful delivery of tactical email campaigns, including supplying campaign brief and marketing copy. 

  • Collaborate with the communications team to raise awareness, support article usage and citations, content growth and engagement with authors via press releases, interviews, news stories etc.

  • Deliver presentations and produce reports as required.

  • Make data-driven decisions when planning campaigns and activities to optimise performance. 

  • Fully understand and use multiple data systems to support and proactively suggest and plan activity.

About you:

Successful applicants should demonstrate the following:

  • Ideally holds a professional qualification in marketing or equivalent work experience in marketing.

  • Excellent communication and negotiation skills.

  • Experience in creating and implementing marketing strategies and tactical plans, and able to demonstrate an understanding of marketing concepts.

  • Experience preparing and managing a budget, and the ability to measure performance against goals, evaluate results and seek improvements.

  • Experience in reporting on marketing performance to stakeholders, both internal and external.

  • A good understanding of Open Access and wider STM publishing and research landscape.

  • Good time management skills, managing multiple marketing campaigns at any one time.

  • Is proactive in seeking new ways to build on or change the current processes, workflows or practices in the marketing department.

  • Can write clearly and succinctly in a variety of communication settings and styles, to get messages across that have the desired effect on different audiences.

We know it is unusual for someone to tick every box so, if you don’t meet all the criteria, but demonstrate most of the skills and experience we are looking for, and have the enthusiasm to work with us, go ahead and apply.

We pride ourselves on being a flexible and inclusive employer, if you have a preference to work flexibly please do apply

Who We Are:

IOP Publishing is a society-owned scientific publisher, providing impact, recognition and value for the scientific community. As the publishing arm of the Institute of Physics, 100% of our profit goes towards public and scientific good.

Why work with us at IOP Publishing:

Purpose: We are a world leader in the development of electronic publishing for the scientific community - working in the interests of science and scientists, we aim to maximise the impact of the research we publish;

Culture: We offer a truly international culture with offices in Europe, Asia and the US and our reach is global. Our culture is the perfect blend of dedicated and intelligent professionalism, informal, friendly collaboration and authenticity with a social conscience. 

Financial benefits:  a competitive salary starting from £27,000 (Band C) depending on experience, an excellent pension scheme (up to 12% company contribution), a discretionary annual bonus scheme, £200 payment on completion of probation period, and a range of other useful and cost-saving benefits available through our benefits platform;

Health and Wellbeing: 33+ days holiday (including bank holidays), plus an extra day’s leave to use for a moment that matters to you, a 35-hour working week, life assurance, cycle to work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand new office in central Bristol - modern airy and designed with all of our colleagues in mind – for work and social time

Flexibility: a flexible hybrid working environment to suit everyone’s needs-– we don’t need you in the office every day so we can consider applicants from further afield who can travel to Bristol likely two to three times per month depending on when face to face time is needed;

And last but not least, did we mention that we are unique : IOP Publishing is central to the Institute of Physics, a not-for-profit society and we gift-aid all our profits to support science through the activities of the Institute. 

To apply, please submit your CV through our careers site.

IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds.