Campaign Manager

Company : IOP Publishing
Location : United States (remote)
Closing Date : 27th October 2023
Website : https://www.ioppublishingcareers.org/vacancy/campaign-manager-539565.html

We are looking for an experienced Campaign Manager (based in the USA) to join our busy team. You will work closely with the Marketing Manager and Head of Content and Engagement Marketing within the Content and Engagement Marketing team (based in the United Kingdom) to create and implement the strategic vision for your portfolio of journals within North America.

Role Summary

The Campaign Manager will be accountable for achieving annual marketing objectives and KPIs for IOP Publishing’s journal portfolio through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.)

Marketing strategies and activities will support the primary business goal of winning and retaining customers: primarily authors, reviewers and readers. Integral to this is the need to maximise content growth and visibility within North America through the engagement of researchers in the region with IOPP’s products and services.

Key job accountabilities:

• Responsible for performing annual analysis for their portfolio and setting SMART objectives that directly support the publishing strategy for their portfolio and products and overall business objectives.
• Plan and prioritise the marketing campaigns for your portfolio.
• Create engaging and impactful campaigns which support business objectives.
• Implementing activities identified in the marketing plan to raise awareness, support article usage, content growth and engaging with authors.
• Collaborate with publishing colleagues to understand product positioning and campaign requirements.
• Collaborate with the marketing operations team to ensure the successful delivery of tactical email campaigns, including supplying campaign brief and marketing copy.
• Collaborate with the communications team to raise awareness, support article usage and citations, content growth and engagement with authors via press releases, interviews, news stories etc.
• Deliver presentations and produce reports as required.
• Make data-driven decisions when planning campaigns and activities to optimise performance.
• Fully understand and use multiple data systems to support and proactively suggest and plan activity.

About you:

Successful applicants should demonstrate the following:

• Ideally holds a professional qualification in marketing or equivalent work experience in marketing.
• Excellent communication and negotiation skills.
• Experience in creating and implementing marketing strategies and tactical plans, and able to demonstrate an understanding of marketing concepts.
• Experience preparing and managing a budget, and the ability to measure performance against goals, evaluate results and seek improvements.
• Experience in reporting on marketing performance to stakeholders, both internal and external.
• A good understanding of Open Access, Transformative Agreements and wider STM publishing and research landscape.
• Good time management skills, managing multiple marketing campaigns at any one time.
• Is proactive in seeking new ways to build on or change the current processes, workflows or practices in the marketing department.
• Can write clearly and succinctly in a variety of communication settings and styles, to get messages across that have the desired effect on different audiences.

What we offer:

In addition to a competitive salary, we offer employees:

• Excellent pension scheme (company matches employee contribution up to 7.5% of salary)
• Discretionary Annual Bonus, based on company and individual performance
• Health Insurance - IOPP covers 100% of the cost of employee coverage, the plan includes both prescription drug and vision coverage
• Dental Insurance - IOPP covers 100% of the cost of employee and family
• Life Insurance
• 20 days annual leave, plus standard holidays and floating leave, increasing by 1 day per year up to 25 days
• Sick Pay
• Flexible Spending Accounts - allows employees to pay out of pocket costs on a pre-tax basis

This is a remote role based in North America. Whilst we have an IOP Publishing office in Philadelphia, USA, there are no requirements for the person in this role to attend the office. There may be requirements to travel to conferences within North America and to visit the IOP Publishing Headquarters in Bristol, UK, subject to business needs.

To apply, please submit your CV and cover note through our careers site.

About us:

IOP Publishing is an international scientific publisher, through which leading-edge research is distributed worldwide. Our rapidly expanding journals programme is published alongside other sources of scientific information in the form of eBooks, magazines and conference proceedings. Other publications include easily accessible community and regional websites. We are a world leader in the development of electronic publishing for the scientific community and have offices in Europe, Asia and the US. Working in the interests of science and scientists, we aim to maximise the impact of the research we publish.

IOP Publishing is central to the Institute of Physics, a not-for-profit society. Any financial surplus earned by IOP Publishing goes to supporting science through the activities of the Institute. With a continuing focus on growth, we recognise that every single person has a real part to play if we’re to achieve our aim of becoming the world’s leading publisher in our field.

Vision Our vision is that diversity, equity and inclusion (DE&I) are built into our identity in a way that is both natural and sustainable and that is visible through the work we produce, our Ways of Being, our company branding, our professional networks and the colleagues and communities we serve and support.