Christine Lamb is the director of corporate marketing for NEJM Group, which includes the New England Journal of Medicine and a portfolio of other health care information products. She is responsible for global brand strategy, content development and marketing, interactive design, and communications and media relations. She also leads an NEJM Group publishing project in China, NEJM Yi Xue Qian Yan.
Previously, Christine held executive positions in editorial, marketing, and business development with MIT Press, Little, Brown and several innovative content delivery and technology start-ups with headquarters outside the U.S. Throughout, she built leading brands for high-value content in science, technology, medicine, business and academic research to address the changing needs of individuals, libraries and corporations in global markets.
Christine has been active in advancing the scholarly publishing profession. For over a decade, she served as a committee chair, on the board of directors, and as president of the Society for Scholarly Publishing. She was a member of the Association of American Publishers/Professional and Scholarly Publishing Journals Committee where she helped develop the Journals Publishing Bootcamp and was the founding chair of the Professional Development Committee. She has been a frequent speaker at industry conferences. Christine graduated from Antioch College, Yellow Springs, Ohio with a BA in Literature and Languages and from Simmons University, Boston, Massachusetts with an MS in Communications Management.