STM Master Class Europe
Developing Strategic Business Skills

Final Programme

Comments from delegates in previous years

‘This was the best training course I have been on’
‘Speakers were compelling, stimulating and entertaining’

Course Director: Richard Balkwill, Course Director, STM Master Class, Associate Consultant in Publishing Studies, Oxford Brookes University

General overview

The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The STM Master Class attracts senior and influential speakers from within and outside STM industry whose ideas challenge the delegates to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.

  • Tomorrow’s international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
  • Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.

Final Programme

Monday 15 September
12.00 Registration
12.45 Lunch
13.45 Keynote introduction
Michael Mabe, CEO, International Association of STM Publishers
Richard Balkwill, Course Director
14.00 Publishing in an age of uncertainty
Michael Mabe, CEO, International Association of STM Publishers
15.00 Break
15.20 Delegate introductions
15.45 Introduction to case study
What are the biggest threats to my company?
16.00 Group work on case study
16.30 Break
16.45 Groups feed back their findings
17.15 Poker School
Led by Chris Blake, Chairman, Earthscan
18.15 Master Class photograph in the Quod
18.30 Drinks Reception
19.15 Dinner and keynote speech
Long Dining Room of the Senior Common Room
Host for the evening: Roger Ainsworth, Master of St. Catherine's College
Guest speaker: Peter Ward, Chief Executive, British Dental Association

Tuesday 16 September
09.00 Risk analysis and investment strategies
Chris Blake, Chairman, Earthscan
10.45 Break
11.15 Introduction to case study
Acquisition strategies and investment opportunities
12.45 Lunch
13.45 Groups feed back their responses to the case study
14.30 Data gathering and the commercialisation of assets
Professor Martin Hofmann-Apitius, Head of the Department of Bioinformatics, SCAI
Michiel Kolman, Senior Vice-President, Global Academic Relations, Elsevier
Richard Kidd, Manager, Informatics, Royal Society of Chemistry
15.30 Break
15.45 Presentations continue
16.30 Questions and discussions 
17.00 Close
18.00 Reception and course quiz at Copa, George Street, Oxford
19.00 Delegates join one of three groups for dinner in local restaurants, or return to St. Catherine's College

Wednesday 17 September
09.00 Managing the digital rights environment
Dr Alicia Wise, Chief Executive, Publishers Licensing Society
Sue Joshua, Director of Legal Affairs, John Wiley & Son
10.30 Break
10.50 Building resources in times of change: a living strategy
Patrick Thibor, Director, Springer 
12.30 Introduction to group work and debate
Strategic issues facing STM publishers
13.00 Lunch
14.00 Taking strategic investment decisions
Susanna Kempe, Chief Marketing & Strategy Officer, Emap
15.30 Groups work on issues for debate
17.30 Break
18.15 Coach leaves for Headington Hill Hall, Oxford Brookes University
18.45 Reception at Headington Hill Hall: delegates meet academic staff at the Oxford International Centre for Publishing Studies, School of Arts and Humanities, Oxford Brookes University
19.30 Dinner sponsored by Elsevier
Guest speakers: 
Professor Janet Beer, Vice-Chancellor, Oxford Brookes University
Fiona Godlee, Editor, British Medical Journal
22.00 Coach returns to St. Catherine’s College

Thursday 18 September
09.00 Creating a new vision for an enterprise
Hugh Look, Senior Consultant, Rightscom
10.30 Break
10.45 Strategic issues facing STM publishers
Debate and discussion
12.15 Comments and feedback on final group work
12.30 Presentation of certificates
Course summary
13.00 Optional lunch
14.00 Course closes

Registration Fee (includes accommodation)
Member:         €2800
Non-Member:  €3600

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.