STM Innovations Seminar 2007
Interactive Environments Online

Program Chairs

Howard Ratner, Chief Technology Officer, Nature Publishing Group
Eefke Smit, STM Director of Stnadards & Technology

Who should attend?

Anyone who wants a broad, strategic view on new innovations for STM publishing. Sessions will be easy for technical and non-technical staff alike to get a good update of what is happening in the online publishing world. This is must-have for people in product development, marketing, and managers of technology portfolios - targeted at publishers of all sizes. Don't miss this seminar!

8:45    Registration starts

Keynote Speaker
9:30 - 10:30 Using Web 2.0 for OUTSIDE INnovation: How Customers are Co-Creating Value & Knowledge
Patricia B. Seybold, CEO, Patricia Seybold Group & Author, Outside Innovation
Patty Seybold takes us on a guided tour of how business customers are rolling up their sleeves to co-create knowledge and value via the Web. With examples from a broad variety of businesses outside and inside STM, we'll look at the online tools customers are using, the kinds of activities they enjoy, and the ways that businesses in a variety of industries are benefiting from customer co-creation. This will provide a stimulating experience for people active in the STM-area where customers manifest themselves as authors as much as end-users or librarians, each with a multitude of opportunities for co-creation lf knowledge and newly added value.

Morning: Plenary Session

What is New in Search
Session Leader: Howard Ratner, Chief Technology Officer, Nature Publishing Group

11:00 - 11:30 Promoting Collaboration and Communities with Scirus Topic Pages
Joris van Rossum, Head of Scirus 
Elsevier is experimenting with collaboration and communication with its new platform, Scirus Topic Pages (, a free service for the scientific community. Presenting on a single page summaries of specific scientific topics written by scientific experts and Web links to the latest, most relevant journal literature and web sources, Topic Pages will allow scientists to comment and add new information, further accelerating knowledge and fostering community between researchers. Moreover, Scirus Topic Pates will allow Elsevier to experiment with Social Search.

11:30 - 12:00 Beyond Search: Creating a Modern Content Platform
Andy Feit, Vice President, Marketing, Mark Logic Corporation
Next generation content applications are stretching search engines beyond their architectures, including highly enriched content to Web 2.0 personalization and feedback mechanisms to adding social context to search results. The traditional search model, built on returning a “document” to match keywords, no longer delivers the customer experience end-users expect from their content providers.  This presentation will focus on the core elements needed to build a modern content platform to meet the evolving needs and will include customer examples that demonstrate these key capabilities.

12:00 - 12:30 Moving from Web Search to Information Search
Heather Dystrup-Chiang,
Senior Program Manager, Microsoft Live Search Selection
A large percentage of searches go unanswered – or ill-answered – today. Learn about how Live Search is moving away from a model of providing just ‘a list of links’ and towards a model of richer information search and discovery. Discussion will cover Live Search as a whole, with deep dives into Academic Search and Book Search.

12:45 - 14:00   Lunch

Afternoon: Parallel Sessions

Parallel Session 1: e-books Session
Session Leader: Olaf Ernst, President, eProduct Innovation & Management

14:00 - 14:30 Joachim Engelland, Vice President Business Development, deGruyter 
Experiences of a smaller publisher in setting up an eBook project with an integrated e-Content platform.

14:30 - 15:00 Chris Warnock, CEO of ebrary 
Will share experiences of an aggregator within the eBook market.

15:00 - 15:30 Willem Endhoven, Vice President, Business Development & Marketing, Philips 
New technologies on eBook devices, especially an eBook device they develop – new market opportunities for publishers with the end user market.

15:30 - 16:00 Syed Hasan, President, Sales Americas, Springer 
Experiences and lessons learned from Springer’s successful eBook program

Parallel Session 2: Trust Metrics and other Digital Identifiers Session
Session Leader: Eefke Smit, STM Director of Standards & Technology

Anonymous Bosh: Attribution and Authority in a Mashed-up World
14:00 - 14:40 Geoffrey Bilder, Strategy Director CrossRef
On the web identity is cheap and provenance is ambiguous. In short, it is a garden of untrustworthy delights.  CrossRef, in its mission 'to enable easy identification and use of trustworthy electronic content', is exploring new initiatives that will help publishers highlight the authoritativeness of their content. This presentation will provide an overview of CrossRef's planned plagiarism detection and contributor id services, and will also explore other ways in which we might help the industry create a new epistemic infrastructure for publishing.

OpenID in Action: Opportunities for Publishers
14:40 - 15:20  Simon Willison, OpenID consultant 
OpenID is an emerging standard for Web-based single-sign-on that has gained a great deal of support over the past year. This presentation will demonstrate OpenID in action and explain how it differs from other attempts at single-sign-on. It will discuss some of the wider implications of OpenID deployment, and illustrate ways in which OpenID can help publishers serve their users.

15:20 - 16:00 ACAP: Building Trust through effective communication of Access Permissions
Mark Bide, ACAP project coordinator
ACAP (Automated Content Access Protocol) is a brand new, non-proprietary, open standard, developed to protect the intellectual property of anyone wishing to make content available on the worldwide web. By introducing a more sophisticated and yet simple-to-use framework for machine readable access permissions, it aims to make proprietary information on websites more easily accessible for example to search engines. ACAP is the result of an intense and highly collaborative 12-month pilot project between publishers and search engines and will be showcased here to STM members after it was first unveiled a week earlier on November 29 In New York.

Program Chairs

Howard Ratner, Chief Technology Officer, Nature Publishing Group
Eefke Smit, STM Director of Standards & Technology

Members:        450 Euros 
Non-Members: 675 Euros

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Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

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