STM Annual Frankfurt Conference 2010
iUser: It's all about me

Videos provided by River-Valley Technologies - an STM member.

play Viewing of new AGORA video
Maurice Long
STM Director of Outreach Programmes
A new video illustrates how Burkina Faso’s leading institute for agricultural and environmental research is using the Access to Global Online Research in Agriculture (AGORA) programme to access online scientific research journals. The end result is on maximizing production and is changing the way people do farming in the country.
play Keynote: Beyond Publishing: how we open up to our users
Stephen Dunn
Head of Technology Strategy, Guardian News and Media
The story by The Guardian, as a true front runner on the web, shows how direct engagement with its own audience, partners and users creates new success and innovation. For The Guardian, the simple strategy of putting content on the web in the most efficient and optimal way and selling advertising against it, is coming to an end. The old strategy may not sustain the business and fulfill the Guardian’s mission in the future. Pure digital publishing is different and goes beyond straightforward web publishing. It means you provide a platform to your users and partners providing value to them beyond the content. Head of Strategy, Stephen Dunn will explain how this new strategy of ‘mutualisation’ is taking place all the way across the organisation, in technology, editorial and commercial teams.
play Supporting social scientists in the iResearch Age
Paul Thompson
Director, Centre for Corpus Research, University of Birmingham
Technological changes in information and communication technologies are having a massive impact on the ways that social scientists access, conduct and communicate research: we now work with huge quantities of digital data, make use of multimedia, and have the ability to communicate across space quickly and in different modes. With these technological advances, researchers are demanding more from publishers. In this talk, Thompson will discuss the changing needs of the social scientist, particularly the need for publishers to help in storing and giving access to research resources, and also to sustain virtual networks for information sharing and knowledge construction.
play Helping Researchers Create Scholarly Content
Martin Fenner
Hannover Medical School, Hannover, Germany
Research means creating scholarly content. Although we see many changes in how digital scholarly content is distributed and consumed (mobile devices just one example), researchers primarily care about content creation. STM publishers could do a much better job supporting researchers with digital content creation – in providing better tools and reconsidering licenses for content use.
play Capturing the iUser: Web 2.0 ‘Freemium’ Business Models
William Park
CEO, DeepDyve
To capture so-called iUsers, many of whom are unaffiliated with an institution and lack subscription access, publishers can learn from the experiences of many web 2.0 companies who attract customers with free but limited benefits, then upsell additional products and services. See how Zynga, an online gaming company, has grown to over 100M users and $500M in sales in just 2 & 1/2 years – all this from games which are free to use … initially. Mr. Park will discuss how STM publishers could offer lower-cost, perhaps even free, access to their offerings and still make money without disrupting their core subscription business model.
play Subito Update
Berndt Dugall
play Beyond Topic: How Readers Choose which Article to Read
Carol Tenopir
University of Tennessee
When faced with numerous articles on their topic, how do scholars make the decision of which articles to read? Scholars consider many factors when judging the potential quality of articles and deciding which articles read. A recent project commissioned by the Publishing Research Consortium, studied over 400 academics from 12 countries to understand the trade-offs readers make when selecting an article to read. Readers must use clues to judge an article’s quality and to estimate what value it may have to them, this study looks at the relative ranking of a variety of these clues. And not all scholars make the same rankings – there are some differences based on subject disciopline, age, geographic location, and other demographics.
play A Conversation with Robert J. Massie
David Worlock1 interviews Bob Massie2
1Outsell, Inc, 1President, CAS
Chemical Abstracts Service (CAS) is the world’s leading publisher and distributor of chemical and related scientific information.

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