Master Class – USA 2013

Master Class - Developing Leadership and Innovation

The STM Master Class has established itself as a benchmark for teaching strategic business skills. The course is designed for upcoming middle and senior managers. Speakers are senior managers from major STM companies and from neighboring industries. Students discuss today's key strategic issues in the publishing industry: achieve constant innovation, enable change while maintaining a profitable business, recognize and evaluate substantial risks and opportunities. Topics are taught in a mix of lecture, debate and focused case study work.

Course Director: Richard Balkwill, Associate Consultant, Oxford International Centre for Publishing Studies, Oxford Brookes University




08 30



09 15

Introduction and welcome, Richard Balkwill, Course Director


09 30

What are the main challenges facing the STM business?

Michael Mabe CEO, International STM Association


10 45

Refreshment break


11 15

Case study (1): a company facing threats - how do we respond to change?

(group work)


12 15

Group photograph


12 30



13 30

 Case study (1): a company facing threats – how do we respond to change?

(group presentations)


14 15

Managing finance and risk

Planning and implementing investment in STM publishing

John Semel, Senior Vice-President, John Wiley & Sons


15 30

Refreshment break


16 00

The importance of communicating

Managing reputation through social engagement

Tom Reller, Vice President, Global Corporate Relations, Elsevier


17 00



18 30

Dinner followed by after dinner speaker

Karen Hawkins,Senior Director, Product Design, IEEE




09 00

Scientific data and datasets

Jonathan Clark, Jonathan Clark & Partners, data management consultant


10 30

Refreshment break


11 00

Case study (2): Building the publisher of the future –

how could IMPEC grow its business?

(group work)


12 00

Case study (2): How could IMPEC grow its business?

(group presentations – led by Jonathan Clark)


12 45



13 45

The challenge facing copyright

Threats and opportunities in the digital age

Roy Kaufman, Managing Director, New Ventures, Copyright Clearance Center


15 00

Refreshment break


15 30

The importance of bibliometrics

Iain Craig, Associate Director - Market Research & Analysis, John Wiley & Son


16 30

Case study (3): a series of external crises

(introduction to group work)


18 30

Dinner followed by after dinner speaker - Ann Michael, President, DeltaThink





09 00

Priorities and pressures: the view from different publishing environments

A university press view:

Dean Smith, Johns Hopkins University

A society publisher’s view:     

Alice Meadows, Director of Communications, Wiley’s Global Research Business 


10 30

Refreshment break


11 00

Case study (3) – a series of external crises (final preparation)


11 30

Discoverability and the role of intermediaries

Joining the links in the information supply chain

John Dove, Senior Publisher, Credo Reference


12 45



13 45

Case study (3) – a series of external crises (group presentations)


14 45

Refreshment break


15 15

Taking the long view – a publisher’s perspective on the future

What have we learned from our successes and our mistakes?

Eric Merkel-Sobotta, Vice President of Corporate Communications, Springer


16 15

Presentation of certificates

Closing remarks and individual objectives

Course evaluation


16 30

Master Class concludes




STM has negotiated special room rates for the course.  Book your room directly with the hotel no later than Tuesday November 5th 2013 for the special rate of $179.00.

Book your group rate: STM 4th Master Class USA >>
It is essential that delegates stay at the hotel because work will continue to late into the evening.  Please note the number of rooms at this venue are limited so we strongly suggest you book your accommodation as far in advance as possible, since STM cannot guarantee availability.   
Registration fee includes course material but not accommodation.
Check back for updated course program information.

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.