Master Class – Europe
Developing Strategic Business Skills for STM and Social Science Publishers
Course Director: Richard Balkwill, Course Director, STM Master Class
The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The STM Master Class attracts senior and influential speakers from within and outside the publishing industry whose ideas challenge the delegates to tackle today's key publishing issues - achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.
For the ninth consecutive year, The Master Class is being held in Oxford. Every year feedback from the students has been positive and every year the committee of senior publishers commit to adapting the course to the industry's constantly changing needs.
Who is the course for?
- Tomorrow's international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
- Managers will have between three - five years' experience, including some responsibility for managing budgets, resources and staff.
Benefits of participating in the course
- More confidence in making strategic decisions
- Original and innovative ideas to manage change - and succeed during the recession
- A radically different way of looking at the STM market
- Greater willingness to review models and apply techniques from outside our industry
- Membership in a growing community of highly motivated and committed former delegates
- Providing strategies publishers need to weather the recession
Some features of the course
- An emphasis on thinking strategically, not on honing process skills
- A superb range of senior high-profile speakers
- Demanding group work with case studies that brings to life course themes and topics
- A clearer vision of who our partners and stakeholders are, and what they might want
- Contrasting points of view from stakeholders, customers and publishers
Comments from the 2008 Master Class - Europe
'A really useful & interesting course. I would certainly recommend to colleagues in similar positions
'Good balance between theory & practice'
'The whole course was structured extremely well . . . really enjoyed the opportunities to network and hear the views of the other delegates.;
'Alternative spins from the speakers were good.'
'Good to have speakers that aren't from the traditional or actively in publishing.'
'Case studies useful, great working with the whole group.'
The venue is the modernist St. Catherine's College in the university. Excellent facilities provides the ideal setting in which to benefit from three days of high-powered presentations, followed by the challenge of putting new ideas into practice through a sequence of stimulating and demanding case studies. There is also ample opportunity to share ideas with an international mix of high-calibre STM managers.
Monday 14 September
14.00 Keynote introduction
Michael Mabe, Chief Executive, STM Association
Richard Balkwill, Course Director
14.15 'Publishing in times of recession'
Michael Mabe, Chief Executive, STM Association
15.30 Delegate introductions
15.45 Introduction to case study
'What are the biggest threats to my company?'
16.00 Group work on case study
16.45 Groups feed back their findings
17.15 Poker School
Led by Chris Blake, Business Consultant and Investor
18.30 Master Class photograph
19.15 Dinner and keynote speech
Long Dining Room of the Senior Common Room
Host for the evening: Dr. Tim Book, Fellow of St. Catherine's College
Guest speaker: Ian Bannerman, Managing Director (Journals), Taylor & Francis
Tuesday 15 September
09.00 'Decision making, risk and the recession'
Chris Blake, Consultant and Investor
11.15 Introduction to case study
'How can we recession-proof our business?'
14.00 Groups feed back their responses to the case study
15.00 'How do we weather the recession?'
Piers Russell-Cobb, Managing Director, MediaFund Limited
Mark Ware, Mark Ware Consulting Ltd
Andrew Robinson, Vice-President, Managing Director (Medicine),
16.00 Presentations continue
16.30 Questions and discussions
18.00 Reception and course quiz
19.00 Delegates join one of three groups for dinner in local restaurants, or return to St. Catherine's College
Wednesday 16 September
09.00 'Managing the digital rights environment'
Dr Alicia Wise, Chief Executive, Publishers Licensing Society
Sue Joshua, Director of Legal Affairs, John Wiley & Son
11.00 'Maintaining quality at better value'
Aneeta Madhavan, Sales Director, UK and Europe, NewGen Imaging Systems
Mike Fenton, Vice-President, Director of Global Operations,
12.30 Introduction to group work and debate
'Strategic issues facing STM publishers'
14.00 'Unfolding digital strategy for the future'
Professor David Nicholas, Director of Information Studies,
University College London
Rod Cookson, Editorial Director, Taylor & Francis
15.30 Groups work on issues for debate
18.30 Taxi leaves for Headington Hill Hall, Oxford Brookes University
19.00 Reception at Headington Hill Hall
19.30 Dinner sponsored by Elsevier
Professor Peter Atkins, Professor of Chemistry and Fellow of Lincoln College
University of Oxford
22.00 Taxi returns to St. Catherine's College
Thursday 17 September
09.00 'Creating a new vision for an enterprise'
Hugh Look, Senior Consultant, Rightscom
10.45 'Strategic issues facing STM publishers'
Debate and discussion
12.15 Comments and feedback on final group work
12.30 Presentation of certificates
13.00 Optional lunch
14.00 Course closes
Registration fee includes accommodation.
For member organizations registering 3 or more people, you are entitled to an additional €200 discount per registrant.
Events Terms and Conditions
Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.