Elementary course in journal publishing – Hong Kong

Who should attend?

The Elementary Course in Journal Publishing is aimed at those who have recently started their career in journal publishing or who are considering a career within the industry. Their experience may be in editorial, sales, marketing or content management roles, but the course will also be valuable to people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants at the start of their careers can benefit tremendously.

Scope of the course

Intensive, interactive lectures will be provided on all aspects of journal publishing. From the history of scholarly communication, through production, dissemination, sales, finances, ethics, bibliometrics and much more. In addition, non-publishing specific topics like cultural awareness, presentation skills, and negotiation will be covered.

Organisation of the course

An outline of the topics / blocks covered and the speakers invited is provided below. This course will provide interaction and training per topic. In groups, students will have to do small case studies on presenting, negotiating, production workflows, do a bibliometric analysis and so forth.


The fee includes accommodation at Auberge Discovery Bay Hotel for two nights 28th and 29th October 2018. All meals and all tutorial costs are also included.

Course Director
Bas StraubKonvertus

Provisional Programme (Subject to change) 

Sunday 28th October: Timings to follow inc. breaks and lunch

 10 00



Welcome and Introduction to the Course


What is scholarly publishing
Role and future of scholarly publishing Michael Mabe

Roles within publishing; Author; Editor; Reviewer; Publisher; Publishing company; Funders; Librarians; Agents


What to publish

Developing your journal – How to acquire the right papers, how to steer the journals

Marketing – How to ensure that authors submit and editors work for your journal (Author-services, Content Acquisition)

Validation of content: Peer-review process, Peer review systems, ethics

Editors – What does it need to be a good editor, how to get editors, how to retain them and how to get rid of the dead wood.

Case studies – ethics, development & marketing





Production workflow – how to publish most efficiently

Essence of XML Indexing, easy format-shift

Tools – Production management, proofing tools, how to make the job as efficient as possible

Vendors - How to get to a good vendor

Speeding up the process

Dissemination - what are the best ways of spreading your content

Case studies- Design a workflow for a new journal / How much production value is needed?


Presentations of case assignments

  Evening dinner at the hotel


Monday 29th October: Timings to follow inc. breaks and lunch

09 30

Start of the day


Making money

Publishing models – who pays, what has the biggest invest and what has the biggest reward

Sales – How to sell your content, sales models, agents, how to create value

Finance and accounting Exercises in finance

Pricing of content What is the value

Case studies- Create an publishing model and argue why you have made certain choices.


Analytics & Development (4 hours)

Bibliometrics – How can you analyse and monitor the success of your journal

Acquisition – How to acquire / start a new journal / Portfolio management

Society publishing Why, benefits, pittfals

Case studies- Analysis of a journal / Society proposal


Presentations of case assignments


Evening dinner at the hotel


Tuesday 30th October: Timings to follow inc. breaks and lunch

09 30

Start of the day


Counsel matters

Copyright Standard copyright, Creative Commons

Contracts What should be in them

Negotiation How to get the best deal (for you or for all?)

Society publishing How to structure a deal

Case study – Negotiation exercise




Soft side of publishing

Presentation skills How to create a ppt / how to argue / how to present

Wine and Dine How to be liked, avoid #metoo

Cultural Awareness How to do business with other cultures using Cultural Navigator™

Case Study Cultural awareness

15 30

End of day


Events Terms and Conditions

Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.