5th Intensive Course in Journal Publishing – Asia 2012

Some Feedback from 2011
16 students rated the course as above average or excellent

“It was a good, all-round coverage of the current state of play and also what is coming”
“An absolute success. It broadened my publishing knowledge”
“The course was very intensive but very comprehensive”
“It was great”

Who should attend?

The course is designed for people working in scholarly publishing and primarily with journals. To gain the most benefit from the course, the ideal participant will need to have at least one - three years publishing experience as junior or middle manager but others with more experience will find the course a useful refresher and an inspiration for their future career. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants moving into journal publishing from other publishing sectors can also benefit.

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. As in the previous years of this successful training event the course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights. Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing programme.

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The presentations have been devised to encourage interaction and the programme is more flexible that it looks in order to allow for more detailed discussions of what emerge as key areas of interest and concern. It is anticipated that all “spare” time will generally be devoted to the case study. It will therefore be necessary to stay the nights of 11th, 12th, and 13th at the conference centre even if you work and live in Singapore. The case study will be sent out to participants a few weeks before the course starts so that some preparation can be done though none will be required. All participants should strongly consider bringing their laptops. All participants will take part in their teams oral and written presentations but it will be understood that for some of those attending English is not the first language.

Course director and speakers

Anthony Watkinson, Senior Lecturer, Department of Information Studies, University College London and formerly Director of Education and Training STM, will direct the course. Andrew Stammer, Journals Publishing Director, CSIRO Publishing will act as course tutor. Speakers come both from APAC countries and outside the region ensuring that local industry specifics are addressed and the global nature of the journals business is always presented.

STM is grateful for the support by members in Singapore and especially for the special assistance given by World Scientific Publishing Company

For more information about organisational matters please contact Jo Dinnage - dinnage@stm-assoc.org and for questions about the programme contact Anthony Watkinson – anthony.watkinson@btinternet.com

Preliminary Programme

Sunday, 11 March






Welcome to Singapore and Introduction to the Course

Anthony Watkinson and Doreen Liu, Managing Director, World Scientific Publishing


Role and Future of STM Journal Publishing

Michael Mabe, Chief Executive Officer, STM


Is Technology a Differentiator? And Other Questions to Ponder

Kevin Cohn, Vice President of Operations, Atypon


Refreshment Break


What is changing out there?

Anthony Watkinson


Introduction to the Case Study followed by short break

Anthony Watkinson


Dinner followed by work on case study

Monday, 12 March


Questions and Answers about the Case Study

Anthony Watkinson and Andrew Stammer, Acting Director, CSIRO Publishing


Managing Journal Finances

Terig Hughes, Finance Director, Elsevier Health Sciences, Asia Pacific


Refreshment Break


Journal Development

Chris Graf, Publisher, Wiley-Blackwell Australia


Managing Journal health – The Editorial Office

Andrew Stammer, Acting Director, CSIRO Publishing

This presentation addresses five questions: 'Who is interested in my journal?', 'Why are they interested?', 'How do I manage them?', 'What measurements can I use to indicate progress to them?' and 'How can I improve performance?' - all from the perspective of the person managing the journal day to day.


Lunch followed by work on the case study


Refreshment Break


The Legal Frame of Publishing

Scott V. Kissinger, Legal Director – Asia Pacific Elsevier & LexisNexis




Reception and Dinner at the home of Professor and Mrs. K. K. Phua, World Scientific

Tuesday, 13 March


Questions and Answers about the Case Study

Anthony Watkinson and Andrew Stammer


The Journal Production Chain

Sumila Wong, Director STMS Content Management, Wiley, Singapore

David Swadling, Director of Strategic Procurement, Wiley, Singapore


Refreshment Break


The Digital Market Place

Joe Lam, Managing Director, Elsevier South East Asia


Evolving Business Models of Sales &v Licensing in STM Journals

Koji Yamashita, President & Managing Director, Springer Japan KK

This talk covers recent sales and licensing models of STM journals including subscription to Open Access, and illustrates how various stakeholders play in today's challenging market.


Lunch – followed by Work on Case Study


Refreshment Break


Perspective Session

Anthony Watkinson and Andrew Stammer


More work on case study


Dinner followed by putting together of written proposal and power point presentation


Deadline for delivery to course tutors of case study written proposals

 Wednesday, 14 March


Presentation of Case Study Proposals


Refreshment Break


Discussion and Analysis of Presented Proposals




The Customer

A local librarian and a local researcher have been invited


Presentation of Certificates


Refreshments and Farewell

The fee includes accommodation at Nanyang University for three nights. All meals and all tutorial costs are also included.

Find out about all STM's 2012 training courses and which courses are right for you.

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.