4th Intensive Course in Journal Publishing – Asia

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Comments from the 2010 3rd Intensive Course  - Asia

'Very good team building across companies and cultures'

'Well organised & very useful, I will recommend to others'

Who should attend?

The course is designed for people working in scholarly publishing. To gain the most benefit from the course, the ideal participant will have one - three years publishing experience as junior or middle manager.

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. The course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights.

Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing program.

Course director and speakers

Joachim Engelland, STM Director of Education and Training, will direct the course. Speakers come from Asia, Europe and the U. S., ensuring that industry specifics in Asian countries are addressed and the global nature of the journals business is always presented.

For more information, please contact Jo Dinnage - dinnage@stm-assoc.org

Find out about all STM's training courses for 2011.

Preliminary Program

Sunday 13th March

11:00

Registration

12:00

Lunch

13:00

Welcome and Introduction to the Course

Joachim Engelland, STM Director of Education and Training

13:30

The Role and Future of STM Publishing

Michael Mabe, Chief Executive Officer, STM

14:30

Break

14:45

The Legal Frame Work of Publishing - Copyright and Licensing

Joachim Engelland, STM Director of Education and Training

Copyright law; contracts with authors; contracts with users; open access licenses; rights issues with research data; perpetual access

16:15

Break

16:30

Managing Journal Health - the Editorial Office

Andrew Stammer, Journals Publishing Director, CSIRO PUBLISHING

The editorial office where the interests of authors, readers, librarians, editors, journal-owners and the publisher all come together. This session seeks to provide practical advice on how to satisfy the various stakeholders and deliver a successful journal. It particularly explores the various measures that may be used to gauge progress.

18:00

Introduction to case study

Joachim Engelland, Director Education and Training, STM

The business scenario, objectives of the case study, deliverables and timeline

19:00

Dinner

Monday 14th March

08:30

Managing Journal Finances

Ken Lillywhite, Journal Director, World Scientific Publishing

09:45

Break

10:00

Case Study Work
11:00

The Journal Production Chain: From Author to Reader

Ganesh Venkatesan, Head of Electronic Production & Supplier Quality and Systems, Elsevier

The journal production chain is continuously evolving and becoming increasingly global in its nature. Challenges have multiplied with frontline research articles coming in from an increasing number of countries, multiple authors from different universities in different geographical zones, 'new' subjects of research, increased expertise at the typesetters to handle new technologies and demands thereof, managing data quality and conversion, increasingly faster production that is expected. We will look at some of these issues and the journal production chain itself.

12:00

Lunch

13:00

Faster, Sooner, Now: The Challenge of Digital Publishing

Kevin Cohn, Vice President of Operations, Atypon Systems

Readers have more sources of information than ever before. Put another way, publishers have more competition than ever before. This presentation will discuss strategies that publishers are using to address this challenge, including tools that maximize the discoverability of their content and enable them to respond rapidly to changes in the information economy.

14:30

Case Study Work

16:00

Break

16:15

Business Models in the Information Industry

Kevin Fitzpatrick, Senior Vice President, Business Development, American College of Cardiology

Subscription, advertising, reprints, e-prints, aggregation, translation, publication fee etc.  There are many different models - where do they work together, where do they interfere?

18:30

Dinner reception

Tuesday 15th March

08:30

 

Sales and Licensing

Maurice Kwong, Managing Director, Springer Asia Limited

Trends in licensing (bundle and not bundle, print and online); the role of intermediaries; price setting (consortia, tiered pricing etc.); subscription based versus open access business; challenges when journals transfer between publishers;

10:00

Break

10:15

Case Study Work

12:00

Lunch

13:00

Winning in Today's Digital Market Place

Joe Lam, Managing Director, Elsevier South East Asia

Understanding core value proposition is critical to building a successful digital strategy. Sustainable success in the digital strategy. Sustainable success in the digital marketplace can be achieved by building a platform connecting users in new and useful ways.

14:30

 

Case study work

16:00

Break

16:15

Business Planning

Neil Christensen, Business Development Director Global Clinical solutions, John Wiley and Sons

Tools for assessing your ideas and transforming your plans towards realities.

19:00

Dinner

22:00

Deadline for handing in case study proposals

Wednesday 16th March

08:30

Presentation of Case Study Results

10:30

Break

11:00

Discussion and Analysis of Case Study Results

12:30

Lunch

13:00

Customer Panel: librarians and researchers

What do Researchers and Librarians expect from publishers? How are roles and economic relationships transforming?

15:00

Presentation of certificates

15:30

Tea and close

 

 

 

 

After 1st February 2011 
€2100 per registrant

The fee includes accommodation for three nights. All meals and all tutorial costs are also included.

Events Terms and Conditions

Cancellation
Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.