3rd Intensive Course in Journal Publishing – USA 2012


Comments from the previous Intensive Course in Journal Publishing - USA

"The course explained to me the 360 degrees of journal publishing. The faculty clearly explained how to proceed (do's, don'ts, etc) - the perfect guidelines for me"

"I would highly recommend this course, both for its STM focus and the interactions with presenters and faculty."

"I think the coverage was excellent. The course covered all aspects of publishing."

"The wide range of topics plus interacting with veterans of the industry helped me understand the business beyond just the scope of the presentations"

Overview - Intensive Course in Journal Publishing
"It takes a village" to support a successful journal publishing program: Editorial, Sales, Marketing, Content Management and Production, Finance, Technology, Fulfillment, Customer Service (the list seems endless). The STM Intensive Course in Journal Publishing is designed for those with at least one or two years experience in scholarly or professional publishing who want to gain a better and more holistic understanding of the journal publishing business.

The course uses the case study method and involves the students in competitive business problem solving.  Organization, team building and presentation skills will be emphasized throughout the course.  Attendees will work in teams to develop a publishing and business plan using their new knowledge gained from the speakers' presentations. On the last day of the course, each team will make a presentation of its business plan to the the entire group.  It is critical for all students to attend the full course in order to participate in the presentations; the final day will end by no later than 5 PM.  Those who complete the course will receive a certificate of completion signed on behalf of STM.

Course Director: Kathey Alexander, Consultant in Professional & Scholarly Publishing


Preliminary Course Agenda

Tuesday, November 13
9:00 - 9:30 Welcome & Introduction to the Course  
9:30 - 10:30 The Future of Journals

Glen Campbell
Executive Vice President, Elsevier

10:30 - 11:00 Introduction to Case Study

Kathey Alexander
Consultant in Professional & Scholarly Publishing

11:00 - 12:30 Journal Finance:  The Essentials Shelly Nuttall
Society Business Manager
Society Business Development, STM Journals, Elsevier
12:30 - 1:30  Lunch  
1:30 - 2:30 Editorial Strategies & Development Pam Poppalardo
Publishing Director, Elsevier
2:30 - 3:30 "Other" Revenue Streams (Advertising, reprints, OA charges)  
3:30 - 4:00 General Q&A re Case Study and Project  
4:00 - 7:00 Work on Case Studies; faculty available to discuss financials and ideas.  
7:00 'till you drop Group Dinner followed by work on case studies  
Wednesday, November 14
8:00 - 8:30 Faculty available for individual Q&A  
8:30 - 9:30 Content Management 

Henry Krell

Vice President, Production, Springer

9:00 - 10:00 Metrics that Count Melissa Blaney
American Chemical Society
10:30 - 10:45 Break  
10:45 - Noon Institutional Sales and Licensing Jayne Marks
Vice President, Publishing, Lippincott Williams & Wilkins Journals
Noon - 3:00   Lunch and work on case studies. Faculty available to discuss financials and ideas.  
3:00 - 4:00 Marketing (focus on social media) Carol Leighton
4:00 - 5:00 The Evolving Electronic Journal.  Are platforms a differentiating feature for the publisher?

Ann Michael
President, DeltaThink

5:00 on … Work on Case Study.  Buffet dinner.



Thursday, November 15
9:00 - 10:00 Open Access Publications

Elizabeth Nolan
Chief Publishing Officer, Optical

Society of America

10:00 - 11:00 Copyright and Ownership

Mark Seeley
Senior Vice President & General Counsel, Elsevier

11:00 - 12:00 Relationship Management

Paul Weislogel
Executive Director, Medical Journals Strategy & Acquisition, Wolters Kluwer Health Medical Research

12:00 - 1:00 Lunch  
  Panel Discussion  
4:00 - 5:00 Critiques and Awards  



STM has negotiated special room rates for the course.  Book your room no later than Monday October 22, 2012 for the special rate of $179.00. http://www.marriott.com/hotels

It is essential that delegates stay at the hotel because work will continue to late into the evening.  Please note the number of rooms at this venue are limited so we strongly suggest you book your accommodation as far in advance as possible,since STM cannot guarantee availability.   

Registration fee includes course material but not accommodation.

Check back for updated course program information.

STM Training Courses 2012

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.