19th Intensive Course in Journal Publishing – Europe
The premier course for middle and junior managers in social science & STM publishing
Organisation sending 3 or more students receive a €200 discount per student
For nineteen years this course has held the premier place in publishing training. Feedback from 2008 students has told STM that we gave them what they wanted. For 2009 we are committed to providing more of the same, yet making the changes that year on year must be made to make sure that the constantly changing environment is taken into account.
Here are some of the comments:
“The course was excellent and extremely worthwhile”
“The course staff were exceptional, very friendly, welcoming and accomodating.”
“Thank you for a wonderful course”
The course aims to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is and what is may be becoming.
It is now clear that not only are journals essentially e-journals with (maybe) print subsets but that this fact is now significantly impinging not only on the opportunities we as publishers can present to the communities whom we serve and but also on the business models we may be adopting in the future to enable us to continue to fulfill our role. We shall ask all our speakers to take these relatively recent changes fully into account in their presentations.
The case study, which is central to the course, is based on a real acquisition of a journal. Here is one comment from the course this last May:
“The sense of satisfaction at the end was very uplifting as it had covered team work, communication, determination, hard work and of course everything learnt from the course.
“I appreciated the set-up of forcing people to think outside their normal company”
The concentration is on the reality of a bid to persuade a learned society to move to a partnership with one of five imaginary companies or organizations. The study will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that many of those taking part in the course will not have English as a first language.
Who Should Attend
To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organization. The course is for publishing personnel who need a greater understanding of the journal publishing business as a whole. To successfully participate they need some experience of managing a list of journals whether in editorial, sales/marketing or content management functions, and in addition the course is appropriate for those working with journals in other roles such as finance, web publishing and technology, and customer service and those moving into journals publishing from other sectors.
The course is run in association with the Centre for Publishing at University College London and those who complete the course will receive certificates of attendance signed on behalf of STM and UCL.
Course Organizers and Tutors
Anthony Watkinson of University College London and Wiley-Blackwell Oxford will again direct the course. He will be assisted by Suzan Fiack of Wiley-Blackwell, Berlin and Joachim Engelland formerly of Verlag Walter de Gruyter Berlin. As usual there will be a team of highly experienced publishers presenting. Please see programme below.
Monday, May 11
11.30 Registration starts
13.15 Welcome and introduction to the course: The course tutors
13.30 The Role of and Challenges to the Journal: Michael Mabe (STM)
Mr Mabe, who is a visiting Professor in Information Science at University College London as well as Chief Executive of STM, will explain the enduring role of the journal, and the journal article, and the reasons why it is the main vehicle of formal scholarly communication in most STM disciplines
15.30 Introduction to the Case study, distribution of packs and allocation into companies: The course tutors
16.00 Refreshment break followed by work on the case study
18.30 Question and answer session concerning the case study: The course tutors
19.00 STM drinks reception
19.45 Formal dinner followed by work on the case study
Tuesday, May 12
08.30 Questions concerning the case study: The course tutors
09.00 Strategic Journal Development: Caroline Black (Mac Keith Press)
Ms Black, who has held some major publishing positions including most recently director of medical journals at Blackwell publishing, will describe the central editorial role both as regards existing journals and journal new to a company
10.15 Refreshment break
10.45 Finance: David Inglis (Training Consultant)
Mr. Inglis has managed major STM companies. In his presentation (calculator needed), he will concentrate on the budgets for individual journals while putting them in the context of general financial planning of a publishing organisation or company.
14.00 Content Management: Dr. Patrick Thibor (Springer)
Dr. Thibor, who is director of process and content management, will provide an understanding of modern production processes including workflow and outsourcing in the wider context of the whole publishing business.
15.15 Refreshment Break
15.45 Electronic Online Delivery Gary Coker (MetaPress)
Mr. Coker will explain hosting of digital content and how the hosting
function is linked through to both content origination and downstream marketing and sales.
17.00 Work on Case Study
19.30 Dinner followed by further work on the Case Study
Wednesday, May 13
08.30 Law and Licensing: Sue Joshua (Wiley-Blackwell)
The presentation will discuss legal issues as applied to journal publishing including in particular but not confined to the challenges to copyright. She will give practical examples of the formation of contracts and touch on licensing and the exploitation of secondary rights.
09.45 Refreshment Break
10.15 Marketing and Sales: Arthur Eger (Elsevier) and Yvonne Campfens(Springer)
The presenters will deal with the marketing and selling not only of an individual journal but the wider digital library offered in particular to library consortia. They will briefly explain about other sources of income.
13.30 Work on Case Study for the rest of the day
17.00 Deadline for handing in corporate financials from case study to the course tutors.
22.00 Deadline for handing over of complete case study proposal
23.30 Work on presentation completed
Thursday, May 14
09.30 Presentation of case studies
11.00 Refreshment Break
11-30 Presentation of case studies
14.00 Role of the Academic Librarian: Helmut Hartmann (Karl-Franzens-University Graz)
Mr. Hartmann will explain how academic librarians buy journals, their relationships with subscription agents, why and how they decide what to buy and the sort of problems librarians have with publishing in a changing environment
16.15 Leave for Heidelberg for visit to Springer Verlag
Presentations at Springer Verlag followed by a reception
18.30 Leave for dinner in Heidelberg
Friday, May 15
09.00 Discussion and analysis of case study documentation and presentations: the course tutors
10.45 Refreshment break
11.15 Discussion and summing up of issues raised by the course: the course tutors
12.30 Presentations of certificates to course participants
12.45 Closure and lunch
- €2400 after 1 April 2009
- Organisations sending 3 or more students will receive a €200 discount per student
- Registration fee includes course materials and meals through the duration of the course
Events Terms and Conditions
Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.