13th Master Class – Europe
Developing Leadership and Innovation

Course Overview

The STM Master Class has established itself as a benchmark for teaching strategic business skills. The course is designed for upcoming middle and senior managers. Speakers are senior managers from major STM companies and from neighboring industries. Students discuss today's key strategic issues in the publishing industry: achieve constant innovation, enable change while maintaining a profitable business, recognize and evaluate substantial risks and opportunities. Topics are taught in a mix of lecture, debate and focused case study work.


Course Director: Richard Balkwill, Associate Consultant, Oxford International Centre for Publishing Studies, Oxford Brookes University


9.00 Registration

Keynote introduction

Michael Mabe, Chief Executive Officer, STM Association

Richard Balkwill, Course Director

Delegate introductions


‘STM and publishing in uncertain times’

Opportunities and threats confronting publishers

Michael Mabe, Chief Executive Officer, STM Association

11.00 Break

‘Rounding up the usual suspects’

A fresh look at competitor analysis

Jonathan Clark, Jonathan Clark & Partners

12.30 Group photograph
12.45 Lunch

‘Taking the moral high ground’

Case study and group work on reputation and ethics

Led by Jonathan Clark

15.00 Break
15.15 ‘Taking the moral high ground’

Presentations by groups

16.00 Poker School

Led by Chris Blake, Business Consultant, Investor and Social Entrepreneur

17.00 Break

Visit to The Trout (local pub) with STM quiz

Led by Ed Pentz, CrossRef Dinner






‘Risk assessment, publishing strategy and scarce resources’

Chris Blake, Business Consultant, Investor and Social Entrepreneur

10.45 Break

‘Threats to the balance of our IP rights’

The view from Planet Copyright

Sarah Faulder, Chief Executive, Publishers Licensing Society

Sarah Fricker, Legal Counsel, Institute of Physics Publishing

12.45 Lunch

‘Financial measures: investing for value and maximizing return’

John Semel, Vice President, John Wiley & Sons

15.00 Break
15.30 ‘Metrics and post-peer-review’

Empowering authors in the post-OA landscape

Tahir Mansoori, CEO and Founder, Colwiz

Bryan Vickery, Director of Cogent OA, Informa

16.30 ‘Deliberately different – choosing for a competitive strategy’

Case study and group work

17.00 Break

'Embrace technology - or it will embrace you'

Reception and guest speaker Timo Hannay



9.15 Managing reputation

Helen Bray, Vice President, Communication, Global Research, John Wiley & Sons

Grace Baynes, Head of Communications, Nature Publishing Group & Palgrave Macmillan

10.30 Break

‘Understanding funders’

The politics and ecosystems of research funding

Dr Michael Jubb, Director, Research Information Network


‘Choosing for a competitive strategy’

Final preparation for group work

12.45 Lunch

‘Choosing for a competitive strategy’

Case study presentations

Led by Jonathan Clark

14.45 Break

‘Taking the long view – a publisher’s perspective on the future’

What have we learned from our successes and our mistakes?

Terry Hulbert, STM Industry Consultant


Presentation of certificates

Closing remarks and individual objectives

Course evaluation

16.30 Master Class concludes



STM has negotiated special room rates for the course. Please note the number of rooms at this venue are limited so we strongly suggest you book your accommodation as far in advance as possible as STM cannot guarantee availability.

Please mention you are with the STM group to get the special rate.

  • Sunday Bed & Breakfast rate: 80.00 GBP Inc. VAT
  • Weekday Bed & Breakfast rate: 90.00 GBP Inc. VAT

Please book directly with The Oxford Hotel on +44 (0) 1865 489933 quoting our reservation number: 14014333

It is essential that delegates stay at the Hotel because work will continue late into the evening.

Please check back for course programme information.

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.