11th Master Class – Europe
Developing Leadership and Innovation

Some comments about the 10th Master Class - Europe

'I would definitely recommend to colleagues. Good range of topics.'
'I thought there was a really collegial, friendly & supportive atmosphere.'
'Networking opportunities were valuable. Speakers were very accessible as well.'
'Thanks for an interesting and insightful 3 days!'
'Thanks to Richard for being a very welcoming & knowledgeable course leader.'

'Overall, a really valuable experience.  Top gains:

  1. Working with people in different roles at different publishers
  2. Having to think like a publisher for the case studies (and finding that I could - at least better than I thought!)
  3. Learning to play poker 😉 '

Master Class - Developing Leadership and Innovation

The STM Master Class has established itself as a benchmark for teaching strategic business skills. The course is designed for upcoming middle and senior managers. Speakers are senior managers from major STM companies and from neighboring industries. Students discuss today's key strategic issues in the publishing industry: achieve constant innovation, enable change while maintaining a profitable business, recognize and evaluate substantial risks and opportunities. Topics are taught in a mix of lecture, debate and focused case study work.



Monday 12 September




Keynote introduction
Michael Mabe, CEO, STM Association
Richard Balkwill, Course Director
Delegate introductions


STM and publishing in times of recession
Michael Mabe, CEO, STM Association




An external view – what do our stakeholders want from STM publishers?
Dr. Alicia Wise, Director for Access, Elsevier

Authors, customers, employers, funders, policy makers, shareholders, societies:  balancing the sometimes conflicting needs and desires of our stakeholders is tricky for any STM publisher.  Both qualitative and quantitative data can help to ensure we position ourselves based on evidence, but deep listening skills are also required to ensure that we hear what our stakeholders are actually saying.  This session will cover some techniques that can be used to improve understanding.  We will also discuss the open access movement and what different stakeholders really want from publishers. We will also talk about good communication practices because once the stakeholder views are really understood, we need to let them know what we will (and won’t) do to meet their needs.


Discussion and debate led by Michael Mabe and Alicia Wise





Channels and information discovery
Panel discussion led by Antonia Seymour, Publishing Director, Health Sciences, John Wiley

This session brings together a panel of publishing experts to share their knowledge and experience of fulfilling distinct customer information needs with products and services sold via a diversity of different channels. We’ll be discussing the information needs of physicians at the point of care; software and information products to support researchers and research administrators in their everyday work; e-book publishing for professionals, academics and students; and what library customers really want and how they go about discovering resources. As chair of the session, Antonia Seymour will lead a discussion around the commercial challenges and opportunities faced, and involve the Master Class delegates in the dialogue.
Hazel Woodward, University Librarian, Cranfield University
Christoph Chesher, Director, Taylor & Francis
Charles Young, Publishing Director, Global Clinical Solutions, John Wiley
Euan Adie, Product Manager, Digital Science




Introduction to first case study
What are the biggest threats to my company?


Case study: group presentations




Poker school
Led by Chris Blake, Business Consultant, Investor and Social Entrepreneur






Dinner. Guest speaker: Liz Wager
Chair of the Committee of Publishing Ethics (COPE)
What are the ethical issues in STM publishing?


Tuesday 13 September


Risk assessment, publishing strategy and scarce resources
Chris Blake, Business Consultant, Investor and Social Entrepreneur




Implementing a paradigm shift: Innovation and change in STM businesses
Jim Milne, Editorial Director, Acting Managing Director, Royal Society of Chemistry

Changing a business can take many forms; most often the process, is evolutionary rather than revolutionary. We will review how RSC Publishing totally redefined its vision and strategy, how this was implemented, and what the consequences of this paradigm shift was for the organisation.


Introduction to second case study
How could IMPEC improve performance and grow its business?




Case study: group presentations
Led by Jim Milne, Royal Society of Chemistry


Financial measures: investing for value and maximising return
John Semel, Vice-President, John Wiley & Sons


Introduction and initial preparation for third case study
Tackling a series of external crises


Taxis leave for the pub quiz and supper at The Marlborough Arms, Woodstock
Led by Ed Pentz, CrossRef


Return to Eynsham Hall


Wednesday 14 September


Case study: groups prepare for presentation




Achieving the balance of rights - different priorities in research publishing
Dr. David Green, Global Publishing Director, Taylor & Francis

Joss Saunders, Partner, Blake Lapthorn Solictors

The UK, the USA, France and China exemplify widely differing approaches to copyright. The difference between US style fair use and European fair dealing approaches underlies the varying national responses to some of the significant commercial issues affecting STM publishers.  This session considers those differences, but also contrasts the responses to the digital world from the legislator, the litigator, and the licensor and contract lawyer.




Case study: group presentations
Led by Graham Hobbs, Taylor & Francis




The Long View: what are the key issues facing STM publishers
Mayur Amin
, Director of Research, Elsevier


Presentation of certificates, round-up


Master Class closes

STM Training Courses 2011

  • Networking knowledge in research publishing - for more than 20 years
  • Lectures and tutoring by senior managers from leading STM publishers
  • Designed for building on specific career levels

Registration fee includes course material and meals, but not accommodations.


STM has negotiated special room rates for the course. Please mention you are with the STM group to get the special rate.

  • Sunday Bed & Breakfast rate: 68.50 GBP
  • Weekday Bed & Breakfast rate: 92.50 GBP including VAT for main hall rooms
  • Weekday Bed & Breakfast rate: 85.00 GBP including VAT for rooms in the accommodation buildings (Lodge, Court and Cottage)

Please book directly with Eynsham Hall +44 (0) 1993 885 200

It is essential that delegates stay at Eynsham Hall because work will continue late into the evening.

'Very well organised, clear instructions before the course, run on time, all changes clearly communicated.'

'The course director did a very good job.'

'Superb setting, very relaxed and good evening activities.'

'Time management was incredible.'

'Thanks for the fantastic and hugely useful course.'

'Very informative and well structured.'

Usefulness of Case Study approach

'I thought these were an important part of the course. They encouraged big picture/strategic thinking and prompted a lot of  debate.'

'Thought provoking and engaging.'

'Very useful. This was very valuable part of the workshop.'

'Loved and hated! But the case studies worked.'

'Excellent. Created thought provoking examples and great chance to learn.'

'Very useful. Helped us to apply the more 'abstract' parts of the course in a concrete way.'

'The case studies were really good for giving us time to work in small groups and see how people from different organisations & roles reacted to the problems.'

Find out about all of STM's 2011 training courses and which courses are right for you.

Please check back for updated course information.

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.