Bookmark for updated programme and seminar information. 

Bookmark for updated programme and seminar information. 

Bookmark this page for updated programme and registration information. 

Register for early bird discount.

€1100 before 15 September 2008
€1400 after 15 September 2008 

The registration fee does not include accommodation. For information, please contact gartside@stm-assoc.org. 

Bookmark this page for updated information. 

Bookmark this page for updated programme and conference information.

Registration

• The registration fee is a benefit of STM membership.
  Each individual attending from a member organisation must register.
  
• Non-members registration fee is €350. 

Preliminary Programme

STM 18th European Intensive Course in STM Journal Publishing 2008
19 - 23 May 2008 
NH Hoteles
Hirschberg, Germany 

Course Description
After seventeen years in the Netherlands this course has now moved to a Hirschberg a new location near Heidelberg. It will remain however the premier training experience for younger publishers with some experience. Feedback from 2007 students has told STM that we gave them what they wanted. For 2008 we are providing more of the same with that extra edge to help transform challenges into opportunities.

The course aims to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is and what is may be becoming.

It is now clear that not only are journals essentially e-journals with (maybe) print subsets but that this fact is now significantly impinging not only on the opportunities we as publishers can present to the communities whom we serve and but also on the business models we may be adopting in the future to enable us to continue to fulfill our role. We shall ask all our speakers to take these relatively recent changes fully into account in their presentations.

Case Study
The case study, which is central to the course, is based on a real acquisition of a journal. The concentration is on the reality of a bid to persuade a learned society to move to a partnership with one of five imaginary companies or organisations. The study will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that the majority of those taking part in the course will not have English as a first language.

Who Should Attend
To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organisation. It must be emphasised that the course is as much designed for those from production or service functions as for editorial, sales and marketing people.

The course is run in association with the Centre for Publishing at University College London and those who complete the course will receive certificates of attendance singed on behalf of STM and UCL CfP.

Course Organizers
Anthony Watkinson of University College London and Wiley-Blackwell Oxford with Gertraud Griepke of Springer Heidelberg  again direct the course. They will be assisted, in the evaluation of the case study, by Suzan Fiack of Wiley-Blackwell Berlin. They are backed up by a team of senior publishers presenting what they know about.

Registration Fees 
€2400 after     15 April 2008
Hotel accommodations are not included in the course registration fee. Please see below.

Hotel Rooming Accommodations 
The Intensive Journals course fee does NOT include room reservation and fee at the Hirschberg NH Hotele. It is essential that delegates stay at the hotel because work will continue to late into the evening.

The hotel  is holding a block of rooms at a reduced rate of €85.00 (includes breakfast) (19, 20, 21st and 22nd).  As soon as we receive your registration for the course, the STM Events Manager will be in touch to organise your accommodation requirements. for more information, contact Jo Gartside e-mail: gartside@stm-assoc.org.

Monday, 19 May
11.30        Registration starts
12.15        Lunch
13.15        Welcome and introduction to the course: The course tutors
13.30        The Role of the Journal: Michael Mabe, STM
Mr. Mabe, who is a visiting Professor in Information Science at University College London as well as Chief Executive of STM, will explain the enduring role of the journal, and the journal article, and the reasons why it is the main vehicle of formal scholarly communication in most STM disciplines.
14.45        Models for the eDigital Environment: Dr. Olaf Ernst, Springer
Dr. Ernst, who is in charge of innovation and eproduct management at Springer, will examine how new models are emerging as print becomes a by-product of the journal publishing process.
16.00        Introduction to the Case study, distribution of packs and allocation into companies: The course tutors
will explain strategic journal development both of existing journals and journals new to a company.            
16.30        Refreshment break – followed by work on the case study
18.30        Question and answer session concerning the case study: The course tutors
19.00        STM drinks reception   
19.45        Formal dinner followed by work on the case study

Tuesday, 20 May
08.30        Questions concerning the case study: The course tutors
09.00        Strategic Journal Development: Caroline Black, Mac Keith Press
Ms Black, who has held some major publishing positions including most recently director of medical journals at Blackwell publishing, will describe the central editorial role both as regards existing journals and journal news to a company.
10.15        Refreshment break
10.45        Finance: TBA
13.00        Lunch
14.00        Content Management: Dr. Patrick Thibor, Springer
Dr. Thibor, who is director of process and content management, will provide an understanding of modern production processes including workflow and outsourcing in the wider context of the whole publishing business.
15.15        Regreshment break
15.45        Electronic Online Delivery: Gary Coker, MetaPress
Mr. Coker will explaining hosting of digital content and how the hosting function is linked through to both content origination and downstream marketing and sales.   
17.00        Work on Case Study
19.30        Dinner followed by further work on the Case Study

Wednesday, 21st May
08.30        Law and Licensing: Sue Joshua, Wiley-Blackwell
This presentation will cover legal issues as applied to journal publishing including, but not confined to the challenges to copyright. Joshua will provide practical examples of the formation of contracts and touch on licensing and the exploitation of secondary rights.
09.45         Refreshment Break
10.15         Marketing and Sales: Ingrid van de Stad, Elsevier and Yvonne Campfens, Springer
The presenters will deal with the marketing and selling, not only of an individual journal, but the wider digital library offered specifically to library consortia. They will briefly explain other sources of income.
12.30         Lunch
13.30         Work on Case Study for the rest of the day
17.00         Deadline for handing in corporate financials from case study to course tutors.
19.00         Dinner
22.00         Deadline for handing over of complete case study proposal
23.30         Work on presentation completed

Thursday, 22nd May
09.00         Presentation of case studies: first two groups
10.40         Refreshment Break
11.10         Presentation of case studies: remaining two groups
13.00         Lunch
14.00         Subscription Handling and Customer Service: Bev Acreman, Taylor & Francis/Informa
Ms Acreman will explain how publishers interface with librarians, aggregators and intermediaries as well as end users.
15.15         Role of the Academic Librarian:Helmut Hartmann, Karl-Franzens-University Graz
Mr. Hartmann will explain how academic librarians buy journals, why and how they decide what to buy and the sort of problems librarians have with publishing in a changing environment.
16.30         Leave for Ladenburg, historic Roman town, for guided tour and dinner at the historic Restaurant Sackpfeife

Friday, 23rd May
09.00         Discussion and analysis of case study documentation and presentations: the course tutors
10.45         Refreshment break
11.15         Discussion and summing up of issues raised  by the course: the course tutors
12.30         Presentations of certificates to course participants
12.45         Closure and lunch 

Doral Arrowwood
Rye Brook, New York, U.S. 
9 - 11 June, 2008 

Register here

Preliminary Program

Program Director: John Tagler, AAP/ Professional & Scholarly Publishing
Course Director: Richard Balkwill

General overview
For eight years, the STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.

The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the first course in North America.

Who is the course for?

• Tomorrow’s international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
• Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.
  

Benefits of participating in the course

• Time to consider the importance of strategic initiatives over the demands of managing processes
• Original and innovative ideas to manage change
• Opportunities to network with high level people in our industry
• Membership in a growing community of highly motivated and committed former delegates

Some features of the course

• An emphasis on thinking strategically, not on honing process skills
• A superb range of senior high-profile speakers
• Demanding group work with case studies that bring to life course themes and topics
• A clearer vision of who our partners and stakeholders are, and what they might want
• Contrasting points of view from stakeholders, customers and publishers
  

Key themes and topics

• The pace of change continues to make demands on STM managers; the change is disruptive, but offers opportunities for entrepreneurial innovation
• Managers increasingly have to respond to demands to redefine their business strategy
• Who are our stakeholders? These partners are more than customers. What do they need from us, and how are changes in research methodology impacting upon our business?
• The need to understand and manage risk, and to make substantial investment commitments without all the data and facts
• Are we equipping future managers with the aptitude and skills to manage change innovatively?
• The legal and rights environment is changing and putting new pressure on how we negotiate licenses and agreements
  

Speakers List

• Ed Barnas, Executive Director, Medical Journals Strategy & Acquisition, Cambridge University Press
• Adam Chesler, Assistant Director, Library Relations and Customer Service, American Chemical Society
• Linda Gagnon, Senior Vice President, eContent Integration & Business Development, YBP Library Services, A Baker & Taylor Company
• Karen Hunter, Senior Vice President, Elsevier
• Robert Kelly, Director, Journal Information Systems, American Physical Society
  
• Timothy King, Senior Vice President, Planning & Development, Wiley
• Mary Ann Liebert, President, Mary Ann Liebert, Inc.
  
• James G. Neal, Vice President for Information Services and University Librarian, Columbia University
• Ann Okerson, Associate University Librarian, Yale University Library
  
• Andrew Plume, Senior Publishing Information Manager, Elsevier
• Dessi Schachne, Associate Director, Library and Institutional Marketing, Wiley-Blackwell
• Mark Seeley, Senior Vice President, General Counsel, Elsevier
• Linda Stone, Consultant, The Morgan Stone Group
  
• Dan Tonkery, Vice President of Business Development EBSCO
• Yuk-Ching Tse-Dinh, Professor & Program Director, Department of Biochemistry & Molecular Biology, New York Medical College
• Paul O. Weislogel, Ph.D., Executive Director, Medical Journals Strategy and Acquisitions, Lippincott Williams & Wilkins
  

Venue
Nestled amid 114 wooded acres in Rye Brook village in Westchester County, yet only 45 minutes from New York City, The Doral Arrowwood is close to all metro area airports.
975 Anderson Hill Road, Rye Brook, New York. Tel: 914.908.4969     Fax: 914.323.5500
http://www.doralarrowwood.com

Registration Fee (does not include accommodation)   $2195.00
Please contact info@stm-assoc.org 

For information about hotel reservations, please contact Jo Gartside  gartside@stm-assoc.org   

 

For updated information and registration, please bookmark this page.

Register before 30 June for discount!

Course Director: Richard Balkwill, Course Director, STM Master Class

General overview
The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The STM Master Class attracts senior and influential speakers from within and outside STM industry whose ideas challenge the delegates to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.

For the ninth consecutive year, The Master Class is again being held in Oxford. Every year feedback from the students has been positive and every year the committee of senior publishers, commit to adapting the course to the industry’s constantly changing needs.

The emphasis is on strategy. Once again the training consultant Richard Balkwill supported by Peter Ashman of BMJ Publishing, Jon Walmsley of Wiley-Blackwell, Ian Bannerman of Taylor & Francis, Jane Thurgood of Oxford Brookes University and Jim Milne of Elsevier has provided a programme of presentations and course providing a context for serious thought and a challenging experience.

Who is the course for?

• Tomorrow’s international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
• Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.
  

Benefits of participating in the course

• More confidence in making strategic decisions
• Original and innovative ideas to manage change
• A radically different way of looking at the STM market
• Opportunities to network with high level people in our industry
• Greater willingness to review models and apply techniques from outside our industry
• Membership in a growing community of highly motivated and committed former delegate

Provisional Programme
Monday 15 September
Keynote introduction: ‘Publishing in an age of uncertainty’
Michael Mabe, Chief Executive, International STM Association

Dinner guests of honour – Peter Ward, British Dental Association
Roger Ainsworth, Master of St Catherine’s College

Tuesday 16 September
‘Risk Analysis and Investment Strategies’
Chris Blake, Chairman, Earthscan

‘Data gathering and the commercialisation of assets’
Richard Kidd, Royal Society of Chemistry

Wednesday 17 September
'Managing the digital rights environment’
Sue Joshua, Director of Legal Affairs, John Wiley & Sons
Alicia Wise, Chief Executive, Publishers Licensing Society

‘Building resources in times of change’
Patrick Thibor, Director, Springer Verlag

‘Taking strategic investment decisions’
Susanna Kempe, T & F Informa

Dinner guests of honour
Professor Janet Beer, Vice Chancellor, Oxford Brookes University
Fiona Godlee, Editor, British Medical Journal

Thursday 18 September
‘Innovation and new enterprises’
Hugh Look, Senior Consultant, Rightscom
 

Some features of the course

• An emphasis on thinking strategically, not on honing process skills
• A superb range of senior high-profile speakers
• Demanding group work with case studies that brings to life course themes and topics
• A clearer vision of who our partners and stakeholders are, and what they might want
• Contrasting points of view from stakeholders, customers and publishers
  

Key themes

• The pace of change continues to make demands on STM managers; the change is disruptive, but offers opportunities for entrepreneurial innovation
• Managers increasingly have to respond to demands to redefine their business strategy
• Who are our stakeholders? These partners are more than customers. What do they need from us, and how are changes in research methodology impacting upon our business?
• The need to understand and manage risk, and to make substantial investment commitments without all the data and facts
• Are we equipping future managers with the aptitude and skills to manage change innovatively?
• The legal and rights environment is changing and putting new pressure on how we negotiate licenses and agreements

Preliminary Topics

Finance and Risk
Risk analysis and making strategic decisions – internal investment managers within publishing give a view

Stakeholder Relations
What do societies and other partners want from the publishing industry?

Changing Research Needs
How is the way researchers and publishers work together changing? What do institutions and research communities actually want from the publishing industry?

Disruption and Innovation
What are they key issues threatening our industry? How can we create a new vision for an enterprise? Presenting viewpoints that break the mould

Managing Rights and Assets
How the legal situation impinges on our business, and how we deal with rights and licenses
Covering the legal/contractual issue arising from DRM/DAM

People and Change Management
Giving STM managers the skills to build and develop people during periods of change

Venue
The venue is the modernist St. Catherine’s college in the university. Excellent facilities provides the ideal setting in which to benefit from three days of high-powered presentations, followed by the challenge of putting new ideas into practice through a sequence of stimulating and demanding case studies. There is also ample opportunity to share ideas with an international mix of high-calibre STM managers.

Registration Fee (includes accommodation)           

                        Before 30 June 2008        After 30 June 2008
Member                            €2400                  €2800
Non-Member                     €3000                  €3600