Walter Luiz

Walter Luiz Coutinho is an editorial producer, editor and business manager. He is currently the executive editor at Editora Manole, a STM publisher he's been working for for 15 years. His recent professional challenges are the integration of the editorial department with new technologies, business strategies, and administrative planning.

He holds a degree in editorial production/publishing, with postgraduate certificates in Portuguese language, business administration and controllership, which allow him to have a broader vision of the entire book business chain. He takes part not only in the initial steps of the projects, the preproduction and editorial production, but also business management, including accounting and valuation of financial results of the company and its projects.

He follows closely the changes in the book business models. He's an enthusiast of electronic books, he studies their specificities, such as readability, ways of writing, pricing criteria, metadata definition and business results.