Marketing Manager

Company : AIP Publishing LLC
Location : Melville, New York
Closing Date : November 30, 2016
Website : https://publishing.aip.org/careers

AIP Publishing, a leading publisher in the STM market seeks a Marketing Manager who will be responsible for planning and executing marketing campaigns for a portfolio of AIP Publishing and/or Member Society journals. This includes analysis of results in relation to the annual budget and the goals of the Marketing Department. As a Marketing Manager, you will work within a team environment to collectively achieve the goal of expanding the overall market influence of AIPP, Member Society journals and products.

You:

  • have excellent inter-personal skills along with the ability to build relationships with colleagues and customers at all levels
  • possess strong attention to detail and the ability to plan and follow through with clients to ensure satisfaction
  • have efficient work habits and overall flexibility
  • have outstanding presentation skills
  • possess excellent written communication skills, with experience writing and editing copy for internal and external newsletters, reports or promotions
  • are a self-starter, and possess the ability to work autonomously and collaboratively with internal teams
  • are able to manage multiple projects, set priorities and meet deadlines
  • have the ability to adapt to and perform in a fast-paced, changing environment
  • are results oriented, and have the ability to think creatively and strategically

 

You will be responsible for:

  • leading the strategic direction for marketing campaigns to include but not limited to: email marketing, social media, SEO, Adwords, event marketing, and printed collateral of a portfolio of journals
  • collecting and analyzing journal data, with the ultimate goal of growing article submissions and audience usage year over year
  • working withJournal Managers to create engaging multimedia content, targeted to our readers, to promote AIP Publishing, Member Society journals and other products
  • developing and executing marketing launch plans for new products and journals as needed
  • identifying and monitoring key performance indicators (i.e. revenue, submissions, publications and downloads) for the journal portfolio and develop campaigns to positively impact these key performance indicators
  • working with theJournal Managers through customer insight and marketing research, to identify gaps in subject coverage within individual journals or the journal portfolio and develop marketing plans to fill these voids
  • communicating goals, initiatives, and results of marketing campaigns internally
  • attending conferences and develop bespoke receptions and events to promote AIPP andMember Society journals and products

 

You should have:

  • a Bachelor’s degree in marketing or a related function
  • 3-5 years of experience as a Marketing Manager in a publishing environment (STM preferred);or working knowledge of scientific publishing
  • proficiency and experience with Microsoft Office
  • the ability to work with large datasets

 

You may have:

  • experience insetting up and optimizing Google Adwords campaigns

 

Please submit cover letter and resumetohttps://publishing.aip.org/careers

ABOUT US:

AIP Publishing offers a competitive salary with excellent benefits including medical, dental, vision, retirement and tuition assistance as well as gourmet coffee and onsite fitness center. Our new collaborative office design encourages innovation and creativity with a variety of flexible spaces to suit a variety of working styles. At AIP Publishing, ideas and suggestions are encouraged and valued. Our employees work as a team, using their talents and skills to contribute to the success of the organization and meet the needs of our customers.

AIP Publishing is a wholly owned not-for-profit subsidiary of the American Institute of Physics (AIP). AIP Publishing’s mission is to support the charitable, scientific and educational purposes of AIP through scholarly publishing activities in the fields of the physical and related sciences on its own behalf, on behalf of Member Societies of AIP, and on behalf of other publishing partners to help them proactively advance their missions. AIP Publishing’s portfolio comprises 19highly regarded, peer-reviewed journals, including the flagship journals Applied Physics Letters, Journal of Applied Physics, and The Journal of Chemical Physics, in addition to the AIP Conference Proceedings.

 

AIP Publishing LLC is an Affirmative Action and Equal OpportunityEmployer

 

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