16 April 2012. On April 1 2012, Google announced a new feature to its Scholar service ... called Google Scholar Metrics. The service follows the same principle that has made Google's web search engine so successful - when you are unsure what a user is looking for, give them a list of options ranked by a metric of popularity. In this instance, the users are academics ready to submit their next breakthrough but are uncertain which journal to choose. The solution Scholar Metrics offers is a database summarizing the sway of the distributors of scholarship "to help authors as they consider where to publish their new research".