STM Seminar: Emerging Opportunities in Medical Publishing – Markets, Trends and Technologies

play Introduction – STM Seminar: Medical Publishing 2012
Peter Ashman
BMJ Group, Programme Director

play Headline Speaker: The First Year Journey of a New Journal Editor
Howard Bauchner
MD, Editor, JAMA Howard Bauchner will discuss the challenges he has faced since becoming the new Editor of JAMA on July 1, 2011. The former Editor-in-Chief of Archives of Disease in Childhood, Dr. Bauchner will discuss issues related to journal integrity, content, and the use of technology to present material in various formats. He will share his thoughts on the future of journal publication.

play I Saw What You did and I Know Who You Are
Kevin Cohn
Vice President of Operations, Atypon Paradoxically, in order to provide the most relevant products, services, and advertisements to individual practitioners and researchers, publishers need to step back and focus on identifying and understanding their different groups of users. This presentation will discuss methods for achieving a greater level of targeted messaging.

play HighWire Press
Thomas Rump
Managing Director, HighWire Press The topic Thomas Rump will be covering is the emerging trend of open platforms. Specifically how an open technology platform facilitates content distribution in the most effective manner. Publishers in an open environment can create their own solutions — or team with technology providers to bring forward new and exciting products. Openness creates opportunity.

play Footprints across the East-West bridge
Caitlin Meadows
Publishing Services Director, Charlesworth Group In this session we look at how Western publishers can position their strategy for growth in China – their ‘China Footprint’ – by evaluating approaches to maximise the impact of their submissions, sales, and editorial connections. We focus particularly on the medical arena, but also take insight from other disciplines. We look at budgetary and academic trends in China (in comparison to those in other major geographical areas such as India), and how these might influence Western publishers’ strategies in the short and longer term, as well as publishing models such as open access. We will also share trends and perspectives from Chinese publishers and researchers. What can we learn? And how might the East-West publishing landscape look in 5 or 10 years for the medical publisher in either region?

play The China bull in the publishing shop
Benjamin Shaw
Global and China Director, Edanz Group Ltd Most publishers find it a challenge taking advantage of the many opportunities presented as Asia grows into a scientific powerhouse. The need for new approaches is highlighted by examining the obstacles faced by Chinese authors in achieving publication success. Opportunities abound for establishing a competitive advantage in author outreach and services, and the author community will reward publishers who foster the development of a positive scientific culture. Adopting an author-centric approach is a sustainable long-term strategy, with Chinese authors and with those from other emerging markets.

play Embedding the Evidence
Rhian Morgan
RN, Clinical Strategist, Cerner Corporation