STM Seminar: Emerging Opportunities in Medical Publishing – Markets, Trends and Technologies

Preliminary Programme

8:30 – 9:30

Registration & Coffee

9:30 – 10:30

Headline Speaker: The First Year Journey of a New Journal Editor
Howard Bauchner, MD, Editor, JAMA
Howard Bauchner will discuss the challenges he has faced since becoming the new Editor of JAMA on July 1, 2011. The former Editor-in-Chief of Archives of Disease in Childhood, Dr. Bauchner will discuss issues related to journal integrity, content, and the use of technology to present material in various formats. He will share his thoughts on the future of journal publication.

10:30 – 11:00

Coffee & Tea Break

11:00 – 12:30

Debate: How can developments in publishing platforms (such as search and semantics) support the agile development of new business models

Moderator: Charlie Rapple, TBI Communications

I Saw What You did and I Know Who You Are

Kevin Cohn, Vice President of Operations, Atypon

Paradoxically, in order to provide the most relevant products, services, and advertisements to individual practitioners and researchers, publishers need to step back and focus on identifying and understanding their different groups of users. This presentation will discuss methods for achieving a greater level of targeted messaging.

Thomas Rump, Managing Director, HighWire Press

The topic Thomas Rump will be covering is the emerging trend of open platforms. Specifically how an open technology platform facilitates content distribution in the most effective manner.  Publishers in an open environment can create their own solutions -- or team with technology providers to bring forward new and exciting products. Openness creates opportunity.

Richard Padley, Managing Director, Semantico

Louise Russell, Chief Operating Officer, Publishing Technology

Michael Clarke, Executive Vice President, Silverchair Information Systems

12:30 – 1:30

Lunch

1:30 – 2:30

The Geography of research is moving Eastwards – implications for publications

Moderator: Paula Gantz

Caitlin Meadows, Publishing Services Director, Charlesworth Group

The China bull in the publishing shop

Benjamin Shaw, Global and China Director, Edanz Group Ltd

Most publishers find it a challenge taking advantage of the many opportunities presented as Asia grows into a scientific powerhouse. The need for new approaches is highlighted by examining the obstacles faced by Chinese authors in achieving publication success. Opportunities abound for establishing a competitive advantage in author outreach and services, and the author community will reward publishers who foster the development of a positive scientific culture. Adopting an author-centric approach is a sustainable long-term strategy, with Chinese authors and with those from other emerging markets.

Speaker TBA

2:30 – 3:00

Coffee & Tea Break

3:00 – 4:00

Pharmaceutical Companies and Medical Publishers – in a world of increasing regulation, we need each other more than ever

Sarah Feeny, Head of Scientific Division, Complete Medical Communications

John P. Gonzalez, Director of Publications Policy, AstraZeneca, UK, Ltd

4:00 – 5:15

I have my content . . . where does it fit into the workflow of a clinician?

Shaun Barriball, CEO & Founder, Mobile IQ

Kevin McCann, Cerner

I have my workflow, why do I need . . . you?

Dr Charles Young, MRCP, 
VP & Publishing Director, Global Clinical Solutions Wiley-Blackwell, John Wiley & Sons 
Emergency Physician, 
St Thomas' Hospital, London

Workflows, content, technology, clinicians, evidence, updating, assessment, performance-improvement, quality, and patients......a complex mixture in an even more complex environment. Our challenge is to consider all of these components, and then fit the jigsaw together in a way which makes things better rather than worse for patients and clinicians.

5:15

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