STM 18th European Intensive Course in STM Journal Publishing

Course Description

After seventeen years in the Netherlands this course has now moved to a Hirschberg a new location near Heidelberg. It will remain however the premier training experience for younger publishers with some experience. Feedback from 2007 students has told STM that we gave them what they wanted. For 2008 we are providing more of the same with that extra edge to help transform challenges into opportunities.

The course aims to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is and what is may be becoming.

It is now clear that not only are journals essentially e-journals with (maybe) print subsets but that this fact is now significantly impinging not only on the opportunities we as publishers can present to the communities whom we serve and but also on the business models we may be adopting in the future to enable us to continue to fulfill our role. We shall ask all our speakers to take these relatively recent changes fully into account in their presentations.

Case Study

The case study, which is central to the course, is based on a real acquisition of a journal. The concentration is on the reality of a bid to persuade a learned society to move to a partnership with one of five imaginary companies or organisations. The study will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that the majority of those taking part in the course will not have English as a first language.

Who Should Attend

To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organisation. It must be emphasised that the course is as much designed for those from production or service functions as for editorial, sales and marketing people.

The course is run in association with the Centre for Publishing at University College London and those who complete the course will receive certificates of attendance singed on behalf of STM and UCL CfP.

Course Organizers

Anthony Watkinson of University College London and Wiley-Blackwell Oxford with Gertraud Griepke of Springer Heidelberg  again direct the course. They will be assisted, in the evaluation of the case study, by Suzan Fiack of Wiley-Blackwell Berlin. They are backed up by a team of senior publishers presenting what they know about.

Registration Fees

€2400 after     15 April 2008
Hotel accommodations are not included in the course registration fee. Please see below.

Hotel Rooming Accommodations

The Intensive Journals course fee does NOT include room reservation and fee at the Hirschberg NH Hotele. It is essential that delegates stay at the hotel because work will continue to late into the evening. 

The hotel  is holding a block of rooms at a reduced rate of €85.00 (includes breakfast) (19, 20, 21st and 22nd).  As soon as we receive your registration for the course, the STM Events Manager will be in touch to organise your accommodation requirements. for more information, contact Jo Dinnage e-mail: dinnage@stm-assoc.org.

Preliminary Programme

Monday, 19 May
11.30        Registration starts
12.15        Lunch
13.15        Welcome and introduction to the course: The course tutors
13.30        The Role of the Journal: Michael Mabe, STM
Mr. Mabe, who is a visiting Professor in Information Science at University College London as well as Chief Executive of STM, will explain the enduring role of the journal, and the journal article, and the reasons why it is the main vehicle of formal scholarly communication in most STM disciplines. 
14.45        Models for the eDigital Environment: Dr. Olaf Ernst, Springer
Dr. Ernst, who is in charge of innovation and eproduct management at Springer, will examine how new models are emerging as print becomes a by-product of the journal publishing process.
16.00        Introduction to the Case study, distribution of packs and allocation into companies: The course tutors
will explain strategic journal development both of existing journals and journals new to a company.             
16.30        Refreshment break – followed by work on the case study
18.30        Question and answer session concerning the case study: The course tutors
19.00        STM drinks reception    
19.45        Formal dinner followed by work on the case study

Tuesday, 20 May
08.30        Questions concerning the case study: The course tutors
09.00        Strategic Journal Development: Caroline Black, Mac Keith Press
Ms Black, who has held some major publishing positions including most recently director of medical journals at Blackwell publishing, will describe the central editorial role both as regards existing journals and journal news to a company.
10.15        Refreshment break
10.45        Finance: Anthony Watkinson with the assistance of Caroline Black
This presentation will concentrate on how journal accounts from a practical point of view, what goes into them and why, and how the spread sheet is built up. There will also be a treatment of how the finances of a journal relates to wider organizational or corporate goals.
12.30        Lunch
14.00        Content Management: Dr. Patrick Thibor, Springer
Dr. Thibor, who is director of process and content management, will provide an understanding of modern production processes including workflow and outsourcing in the wider context of the whole publishing business.
15.15        Regreshment break
15.45        Electronic Online Delivery: Gary Coker, MetaPress
Mr. Coker will explaining hosting of digital content and how the hosting function is linked through to both content origination and downstream marketing and sales.    
17.00        Work on Case Study
19.30        Dinner followed by further work on the Case Study

Wednesday, 21st May
08.30        Law and Licensing: Sue Joshua, Wiley-Blackwell
This presentation will cover legal issues as applied to journal publishing including, but not confined to the challenges to copyright. Joshua will provide practical examples of the formation of contracts and touch on licensing and the exploitation of secondary rights.
09.45         Refreshment Break
10.15         Marketing and Sales: Ingrid van de Stad, Elsevier and Yvonne Campfens, Springer
The presenters will deal with the marketing and selling, not only of an individual journal, but the wider digital library offered specifically to library consortia. They will briefly explain other sources of income.
12.30         Lunch 
13.30         Work on Case Study for the rest of the day
17.00         Deadline for handing in corporate financials from case study to course tutors.
19.00         Dinner
22.00         Deadline for handing over of complete case study proposal
23.30         Work on presentation completed

Thursday, 22nd May
09.00         Presentation of case studies: first two groups
10.40         Refreshment Break
11.10         Presentation of case studies: remaining two groups
13.00         Lunch
14.00         Subscription Handling and Customer Service: Bev Acreman, Taylor & Francis/Informa
Ms Acreman will explain how publishers interface with librarians, aggregators and intermediaries as well as end users.
15.15         Role of the Academic Librarian:Helmut Hartmann, Karl-Franzens-University Graz
Mr. Hartmann will explain how academic librarians buy journals, why and how they decide what to buy and the sort of problems librarians have with publishing in a changing environment.
16.30         Leave for Ladenburg, historic Roman town, for guided tour and dinner at the historic Restaurant Sackpfeife

Friday, 23rd May
09.00         Discussion and analysis of case study documentation and presentations: the course tutors
10.45         Refreshment break
11.15         Discussion and summing up of issues raised  by the course: the course tutors
12.30         Presentations of certificates to course participants 
12.45         Closure and lunch


Events Terms and Conditions

Cancellation
Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.