Master Class – United States
Developing leadership and innovation

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Network with the leaders of today and the future!

The intensive residential course for future senior managers in scholarly publishing

Comments from the 1st U. S. Master Class - June 2008

'The case studies were excellent. Good scenarios to discuss'

'[Case studies] were done with a broadbrush and strategic thinking emphasis. This approach is head & shoulders above some more detail oriented seminars I have been to. Group work was well integrated into the topics presented.'

‘. . . the Master Class was a valuable experience and I made some good professional connections. I hope to take advantage of other events sponsored by STM in the future.’

Course Director: Richard Balkwill, Course Director, Oxford International Centre for Publishing Studies
STM Director of Education and Training: Joachim Engelland

General overview

The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values. 

The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the second course in North America.

Who is the course for?

Tomorrow’s international senior managers in all STM publishing functions
Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.

Benefits of participating in the course

Time to consider the importance of strategic initiatives over the demands of managing processes
Original and innovative ideas to manage change
Opportunities to network with high level people in our industry
Membership in a growing community of highly motivated and committed former delegates

Some features of the course

An emphasis on thinking strategically, not on honing process skills
A superb range of senior high-profile speakers
Demanding group work with case studies that bring to life course themes and topics
Contrasting points of view from stakeholders, customers and publishers

Preliminary Program

Monday June 7

 

8:30am

Registration

9:15am

Introduction and welcome

Richard Balkwill, Course Director

9:30am

 

 

 

 

10:30am

What are the main challenges facing the STM business?

Mary Ann Liebert, President, Mary Ann Liebert Inc

A publisher's view; publish and perish - are we our worst enemy?

How publishers must continue to manage the recession

 

Refreshment break

11:00am

How should publishers meet a large university's needs?

Artemis Kirk, University of Georgetown Library

A library director's view; dissemination and distribution

11:45am

 

 

 

12:30pm

 

12:45pm

What do researchers and authors want?

Professor Donald King, University of North Carolina

A researcher's view: how can my work reach its audience?

 

Panel discussion

 

Lunch

 

1:45pm

Case Study: a company in trouble - how do we respond to change?

 

2:30pm

 

 

 

3:15pm

The importance of bibliometrics

Andrew Plume, Associate Director, Scientomatics & Market Analysis, Research and Academic Relations Department, Elsevier

 

Refreshment break

3:45pm

The merits of outsourcing versus insourcing

Steve Martin, Vice-President Production, Sage Publishing

Issues of cost, quality and control

6:30pm

Dinner

After dinner speaker: Tom Turvey, Director of Startegic Partnerships, Google

Tuesday June 8

9:00am

Discoverability and the role of intermediaries

Suzanne Kempermann, Director, Publisher Relations, OCLC NetLibrary

Joining the links in the information supply chain

10:00am

 

 

 

11:00am

Marketing opportunities in a digital community

Michael T. Clarke, Clarke Publishing Group

Meeting the needs of authors, researchers and subscribers

 

Refreshment break

11:30pm

 

 

12:30pm

Case study: assessing risk and investing in new business

(Group work)

 

Lunch

1:45pm

Case study: Group presentations

2:30pm

 

 

3:45pm

The battle for copyright and digital rights

Mark Seeley, Senior Vice-President and General Counsel, Elsevier

 

Refreshment break

4:15pm

Case study: groups prepare for key issues debate

6:30pm

Dinner

After dinner speaker: Karen Hawkins, Director of Product Management, IEEE

Wednesday June 

 

9:00am

 

 

 

 

 

10:30am

Priorities and pressures: the view from different publishing environments

A university press view

Rebecca Simon, Associate Director, University of California Press

A society publisher's view

John Haynes, Vice-President Publishing, American Institute of Physics

 

Refreshment break

10:45am

Case study: key issues debate (final preparation

11:30am

 

12:45pm

Case study: key issues debate (final preparation)

 

Lunch

1:45pm

 

 

2:45pm

Managing finance and risk

John Semel, Senior Vice-President, John Wiley & Sons

 

Refreshment break

3:15pm

Taking the long view - a publisher's perspective on the future

Fred Dylla, Director and CEO, American Institute of Physics

What have we learned from our successes and mistakes?

4:15pm

Presentation of certificates

Closing remarks and individual objectives

Course evaluation

4:30pm

Master Class concludes

 

Registration fee:  $2250 after April 23, 2010

Registration fee includes accommodations and course material.

Please contact info@stm-assoc.org for registration fees for 9 or more.

For more information about the course, contact Jo Dinnage at dinnage@stm-assoc.org


Events Terms and Conditions

Cancellation
Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.