21st Intensive Course in Journal Publishing – Europe

Some comments from the 20th Intensive Course in Journal Publishing - Europe

'I think the organisers succeeded in anticipating future developments & raised many interesting discussion points.'

'OA was covered, changing legal issues, changing consumer markets/needs.'

'I think they succeeded to let us think about the development of journal publishing. Especially topic about OA is very well mentioned on each presentation.'

Scope

The course will provide a serious grounding in all aspects of learned journal publishing -- providing an in-depth understanding of the various publishing functions. It is intended that each function should be understood within the overall context of journal publishing. The presenters have been asked to describe the current journal publishing business and what could be in its future.

Course design

The course consists of three days of intense lecture, discussion and practical exercises - each day focusing on one aspect of the journal publishing business. Those who complete the course will receive a certificate of completion signed on behalf of STM. The European course is set up enabling students to attend in several steps. If students can only take part in one or two days of the course, each day is still a full-value course. And as the same curriculum will be offered next year again, the missing module can be added later without any unintended overlap or missing subjects.

Parts A, B, C

All 3 modules

16, 17, 18 May

€1200
Part A Editorial Responsibilities 16 May €450
Part B Sales, Marketing, Communication 17 May €450
Part C Production, Service, Innovation 18 May €450

The 'Early Bird' discounts shown above will end after April 17th 2011 and the fees will rise to €1400 for all modules and €550 for individual modules.

Who should register

This course is designed for those with one or two years experience in their publishing job with a scholarly or professional publishing organization. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service.
Participants moving into journals from other publishing sectors will benefit.

Building on their experience, registrants will gain a holistic understanding of the research publishing industry. The 'mechanics', functional roles and relationships with different customers are explained. Global publishing experts in senior positions work as lecturers.

Course Organizers and speakers

Joachim Engelland will again direct the course. As usual there will be a team of highly experienced publishers presenting.

Preliminary Programme

Monday

16 May

Part A - Day 1

Editorial Responsibility

08:30

Registration

09:00

Introduction to the program

Joachim Engelland, STM Director of Education and Training

9:15

Relationship management

Pieter Bolman, Chairman at IPRO

The need to have multiple connections. Understand and manage expectations: editors, authors, managing editors, society officers, readers etc.. Lead individuals and groups without having direct power of discipline. Make the most of meetings with editors and societies: enable creativity, shared understanding, common goals and commitment.

10:45

Break

11:00

Copyright

Sue Joshua, Director of Legal Affairs, John Wiley & Sons

The legal frame work of publishing: (1) copyright legislation, (2) contracts and (3) (click-through-) licenses.  Who owns and who owes - between publisher, author and editor? Who owns and who owes - between publisher, subscriber and user? Copyright and open access (e.g. Creative Commons licenses).

12:00

Lunch

13:00

Metrics of Performance

Caroline Black, Managing Director, Mac Keith Press

Journals' health assessed in three dimensions: (1) editorial quality, (2) usage and (3) financial performance. Measure quality and quantity of submission flow, reviewers' activity and publication speed. Understand metrics of usage and citation, related standards and benchmarks (e.g. COUNTER). Understand the core financial elements that measure the journals' economic performance.

14:00

Case study exercise

15:00

Break

15:30

Submission and peer review management

Claire Bedrock, Senior Publisher, IOP

The manuscript workflow - looked at from two classical perspectives:  (1) editorial related and (2) the production related tasks. Tools and techniques for getting the right number and quality of manuscripts, detecting and dealing with plagiarism, managing peer review, content enrichment. Dealing with rejections, resubmissions and online early publication.

16:30

Q&A with all speakers

17:00

End of day 1

18:30

Informal dinner for attendees staying over for next day

 

 

Tuesday

17 May

Part B - Day 2

Sales, Marketing, Communication

08:30

Registration

09:00

Introduction to the program

Joachim Engelland, STM Director of Education and Training

09:15

 

Sales and Licensing

Dagmar Laging, VP Sales, Springer

Trends in licensing (bundle and not bundle, print and online); the role of intermediaries; price setting (consortia, tiered pricing etc.); subscription based versus open access business; challenges when journals transfer between publishers;

10:45

Break

11:00

Marketing

TBD

What is 'marketing'? Marketing the journal, the collection, the individual article, the author etc.  Addressing authors, libraries, funding bodies, researchers etc. dealing with external partners - A&I services, Link Resolvers, How to judge results?

12:30

Lunch

13:30

The customer perspective - Panel discussion with librarians and researchers

Stephen Skinner, Imperial College London

Debbie Shorley, Library Director, Imperial College London

What is relevant information and service to a library? What is relevant to a researcher? Insight into the evaluation and acquisition process in libraries, the information navigation of researchers - and their publication and communication habits.

15:00

Break

15:30

Synergy and competition - traditional and new intermediaries

Andrea Powell, Executive Director for Publishing, CABI

A&I services and subscription agents had been classic intermediaries between publishers and their customers. The roles are changing now for some years. New players like Google or Mendeley change the environment and also publishers develop new services, which had been the domain of specialised companies before.

16:30

Q&A with all speakers

17:00

End of day 2

18:30

Informal dinner for attendees staying over for next day

 

 

Wednesday

18 May

Part C -  Day 3

Production, Service and Innovation

08:30

Registration

09:00

Introduction to the program

Joachim Engelland, STM Director of Education and Training

09:15

 

Innovation in STM publishing

Eefke Smit, STM Director of Innovation and Technology

Changes of the information landscape are (besides other impacts) sparked by technology. The overview of publishers' developments will comprise of  (1) content - standards and enrichment, (2) processes - speed and quality, (3) service and functionality of products, (4) interoperability of content and system

10:45

Break

11:00

The Journal Production Chain

Edward Wates, Global Journal Content Management director, John Wiley & Sons

Management of production processes covers a range of different aspects: (1) procurement of services, (2) content management, (3) integration of external and internal processes and systems. The overview will inform about cost and quality benchmarks, data formats and future proofing, problematic cases in the production process: versions of content, retractions, resubmissions etc.

12:30

Lunch

13:30

Delivering content and service

Gillian Howcroft, Editorial Director Electronic Projects, Taylor & Francis

Publishing platforms are built for specific purposes. Relevant functionality is developed for (1) libraries, (2) users, (3) interoperability with business partners of many different kinds. An overview of current solutions and their specific market purposes.

15:00

Break

15:30

Finance

TBD

Understanding the journals P&L: elements of income, elements of cost, analyse profitability and timing income and expenses

16:30

Q&A with all speakers

17:00

Hand out of certificates

End

STM Training Courses 2011

  • Networking knowledge in research publishing - for more than 20 years
  • Lectures and tutoring by senior managers from leading STM publishers
  • Designed for building on specific career levels

Find out about all STM's 2011 training courses and which courses are right for you.

Hotel Information

There is a block of rooms available  (until 18 April 2011) for STM registrants at the Heathrow Windsor Marriott for the nights of 15 - 19 May 2011. The rate is  GBP 139.00 which includes breakfast.

http://www.marriott.com/hotels/travel/lhrsl-heathrow-windsor-marriott-hotel

Rooms can be reserved by calling the Marriott Reservations line on 0800 221 222 and quoting S15A to book a room  for the International Association of STM Publishers Journals course.

 

Please check back for updated course information.


Events Terms and Conditions

Cancellation
Cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.