Overview 
The first STM course located in the Asian-Pacific region will be held in Hong Kong 24th to 27th February. The venue is the Robert Black College at the top of the campus of the University of Hong Kong. The course will run from lunchtime on the Sunday until lunchtime on the Wednesday.

The course will be directed by Anthony Watkinson (Senior Lecturer University College London and Director of Training and Education STM) with assistance by Mark Robertson (Wiley-Blackwell) and Maurice Kwong (Springer).There will be a certificate of attendance for all those completing the course from STM and from UCL.

The cost for each student will be €1850 and this will include accommodation for three nights. All meals and all tutorial costs are included too. If an organization is able to send three or more students the cost will be reduced to €1650 per student.

The course is adapted from the course that has been held in Europe for seventeen years. There have been several Asian students on this course every year and the course in Hong Kong is a response to a demand for a local course that has frequently been expressed.

As with the European course, the aim is to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is but also the changes that are taking place and the challenges facing our industry.

The case study, which is central to the course, is based upon a real proposal from a group of learned societies in an Asian country. It will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that the majority of those taking part in the course will not have English as a first language.

Who Should Attend 
To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organisation. It is only appropriate for those involved in international English-language publishing. It must be emphasised that the course is as much designed for those from production or service functions as for editorial and marketing/sales people.

The size of the venue means that there will only be room for twenty students. There are therefore good reasons for booking places as soon as possible. If there are any queries about the nature of the course, please ask Anthony Watkinson.

Preliminary Programme
Sunday, 24th February

• 12.00 Registration
• 12.30 Lunch
• Introduction
  Anthony Watkinson and Mark Robertson (Wiley-Blackwell)
• Role and Future of the STM Journal
  Michael Mabe (CEO, STM)
• Explanation of case Study and delivery of the case study to students
  Mark Robertson
• Break & initial work on the case study in three groups
• Editorial/Strategic Journal Development
  Amanda Davis (Wiley-Blackwell)
• More work on case study in three groups
• Pre-dinner drinks with speech about STM
• Evening meal
• Further work on case study in groups 

Monday, 25 February

• Breakfast
• Questions & Answers on Case Study
  Anthony Watkinson
• Finance
  Nee Phua (World Scientific)
• Break and further work on base study in groups
  
• Lunch
• Content Management including Hosting
  Pam Sutherland (Oxford University Press)
• Break
• Subscriptions and Customer Service
  Robert Gorter (Elsevier)
• Work on case study in groups
• Evening meal followed by further work on case study in groups

Tuesday, 26 February

• Breakfast
• Law and Licensing
  Mark Seeley (Elsevier)
• Break
• Marketing
  TBA
  
• Visit to Library and one hour talk by the librarian
  Tony Ferguson
• Lunch
• Hand in business financials
• Evening meal
  
• Hand in written proposals

Wednesday 27 February

• Breakfast
• Presentations by three groups
• Break
• Evaluations, Summing up
  Anthony Watkinson, Mark Robertson, Maurice Kwong
• Presentation of certificates of attendance and completion from the International Association of STM Publishers and The Centre for Publishing at University College London
• 13.15 Lunch
  

Free Registration - Book your place now! 

Final Programme 

Visit us at the London Book Fair – STM Stand N615

Who should attend
Publishing managers in product development, editorial, marketing, production or business development - from smaller and larger organisations.

Overview
The e-book prophecy is a reality. Following up on 2007’s e-book panel, the panelists will share their recent experiences - sharing the ‘ups and downs’ of the e-book business. oin your colleagues in a panel and lively discussions that will help you navigate these complex waters.

Chair & Organizer
Chris Gibson, Publishing Consultant

Panelists:
So where do we go from here? A look at a publisher's recent experience of entering the E-Book arena
Rolf Janke, Vice President, Publisher, Sage Reference
Sage Reference just entered the on line reference market last year and Rolf will discuss the experience of launching an on line platform in the midst of a significantly changing environment. The presentation will try to answer some of the following questions:
•    Where did the students go? It’s all about Gen “Y” and do they really want E-Books?
•    Collection – database-bundle. Does one size fit all?
•    Is there a perfect business model behind selling E Book Collections?
•    Building a global E Book collection and sales strategy.

Distributing eContent: Today and Tomorrow
Mark Carden, Senior Vice President and General Manager, EMEA, MyiLibrary
Many publishers are looking at digital content and the ways they can exploit revenue growth through the different media available. Taking a title from file to customer is a complicated process. In this presentation, Mark Carden will explore the different routes to market, present and future opportunities for publishers and why now is the time to start leveraging digital opportunities.

The use of core reading e-books in UK universities and colleges: a report from the JISC National E-Books Observatory
David Nicholas, Director of the School of Library, Archive and Information Studies, University College London (UCL), and Director of the UCL Centre for Publishing and the research group CIBER.
The paper will provide an early report on the functioning of the JISC national e-books observatory, an innovative project that involved providing more than 120 UK universities and colleges with free access to nearly forty core reading e-books. The books covered Business and Management studies, Engineering, Medicine, and Media Studies. The books are being offered on the Wolters Kluwer Health and MyiLibrary platforms. CIBER are evaluating their use and impact through deep log analysis, online questionnaires and interviews. The paper will be specifically report on a questionnaire which went to scholars in all the institutions participating, which sought to gather background data on e-book use and perceptions. The questionnaire obtained a response of some 20,000 people, probably the largest of its kind, so its findings should carry some weight.  

Admission is free for the panel, but advance registration is required for the panel and the London Book Fair.

Register now!

STM Book 2.02 Seminar
Now it Gets Real: Making, Selling, Distributing, Discovering and Using E-Books
17 April 2008, London, England
London Marriott Hotel/Kensington
147 Cromwell Road, London, SW5 0TH 
09:30 - 17:00

Final Program

Partnerships in Publishing: An Evolving Ecosystem

Exploring how publishers are adapting and evolving with - authors, editors, societies, users, funders, institutions and more . . .

22 - 24 April 2008
Le Meridien Cambridge
20 Sidney Street
Cambridge, Massachusetts 02139

Annual Conference

Tuesday, April 22
12:00 pm – 6:00 pm            Registration
6:00 pm – 7:30 pm              Welcome Reception at Le Meridien

Wednesday, April 23
7:45 am                              Registration & Continental Breakfast

Program

8:45 am          Welcome & Opening
                      Jerry Cowhig, Managing Director, IOPP & Chair, STM Board

9:00 am          Keynote
The Cambrian Explosion: Vision and Leadership in the New Age of Educational Entrepreneurship
Patricia Thornton, Associate Professor, Fuqua School of Business, Duke University
In the Cambrian Era fish, reptiles, and insects first appeared on earth to compete or cooperate, evolve or become extinct. Higher education publishing also has a rich history of evolution—from disintermediation from printers and bookstores, under capitalization, the computer, used books, course packs, the consumer movement, and the Internet, among others. Past educational entrepreneurs developed strategies to create and effectively lead challenges to traditional publishers. What tools did they leave buried in the sand that may be excavated to understand current marketplace threats and lead strategies to turn those threats into future entrepreneurial opportunities. 

9:45 am          Growing Readers and Authors: Insights from HINARI, AGORA and OARE
Kimberly Parker, Hinari Programme Manager, World Health Organization
The developing world is a venue that is attracting the attention of a growing number of publishers looking to expand their readership and attract new authors.  Expanding into these areas is not a necessarily a straightforward exercise. This talk will share insights from the HINARI, AGORA, and OARE programs' work with developing countries: the network reality for readers and authors; cell phones vs. Internet and other delivery systems; and the cultural contexts that may affect how researchers use and think about scientific publications. 

10:15 am        Break

10:45 am        Publishing in the Wild panel
Moderator: Paula Gantz, Director, U. S. Business Development, Society Journals, Springer
The panelists will explore innovative models for creating and distributing content to end-users – primarily scientists and academics. While these models are generally electronic, they often have a personal and human component. Their goal is to encourage scientific interaction and to expand a discipline’s knowledge base.

Panelists:
Expanding Services to Research Communities   
James Krosschell, Vice President, Society Publishing, Science and Technology, Elsevier
Research scientists have more demands to meet, more tools to use, more information to read than ever before.  Publishers are filling these spaces by providing new services integrated with their established offerings.  In this session, we will discuss strategies for traditional and non-traditional outreach, from editorial policies and innovation to public relations and meetings that Cell Press and others are using to enrich the research enterprise.

Serving Clinical Communities
Janet O’Flaherty, Publisher, BMJ Journals, BMJ Publishing Group
Clinical journals serve two distinct needs: a forum for publication of original research; and dissemination of information and knowledge to aid decision making in clinical practice. This session will look at how publishers can balance the tension between the needs of “academic” authors and “clinical” readers taking advantage of online and other technologies as well as traditional publishing programs.

Modern Approaches to Publishing Surveys and Reviews
Zac Rolnik, Publisher, nowpublishers
With the vast growth of research output over the past two decades including the introduction of open access journals, working paper archives, blogs, and other grey literature in the last ten years, researchers are literally drowning in information. This greatly increases the need for survey and review literature. This discussion will look at how the web and new electronic technology allows for a modern approach to publishing the review literature including Web 2.0 elements of updating, wiki-like content, video streaming, etc. 

12:30 pm         Lunch

2:15 pm          Introduction to Keynote Speaker & Afternoon Session
                      Jerry Cowhig 

2:20 pm          Keynote
STM Publishing: the known Knowns, the known Unknowns . . . and all points in between
Michael A. Mabe, CEO, STM & Visiting Professor, Information Science, University College, London
With the WWW reaching 17 and e journals and e journal platforms becoming teenagers, what do we really know now about STM publishing? This keynote reviews the evidence of what is known, and looks to see what we ought to know for the future.

3:05 pm          Break

3:35 pm          E-Sciences Infrastructures panel
Moderator: Dr. H. Fred Dylla, Executive Director & CEO, American Institute of Physics
E-science describes transformations in the scientific enterprise. Driven by information and communication needs of scholars, changes in practices and procedures of science are enabled by infrastructures in distributed computer, information and communication technologies. What opportunities are there for STM publishers in this transformation? The panelists will explore these evolutions and opportunities.

Panelists:
The Digital Knowledge Paradigm and the Future of Scientific Communication
Robert L. Constable, Dean, Computing and Information Science, Cornell University
Combining interactive high performance computing with massive data sets has led to a new knowledge paradigm,
which in turn calls for new means of scholarly communication. The essence of the digital knowledge paradigm is that the evidence for what we know cannot be assembled without computers. The evidence includes digital information assembled by computations beyond the power of humans. Computers thus become indispensable partners in establishing chains of evidence as well as agents of discovery.

Challenge from High Energy Physics
Erick Weinberg, Professor of Theoretical Physics, Columbia University
The high energy physics community has pioneered in the eprint culture the development of web-based tools for indexing and accessing the published and unpublished literature. These have had a major impact on the conduct of research, but raise questions concerning the current and future role of scientific journals. A new challenge is whether the existing e-infrastructure can be expanded to preserve the truly massive data sets soon to be produced by the next generation of experiments.

The Evolving Role of Communication Technologies in Science and Collaboration
Professor Edward H. Shortliffe, Dean, University of Arizona College of Medicine - Phoenix in Partnership with Arizona State University and Editor, Journal of Biomedical Informatics
Computing and communication technologies have become indispensible tools for science, transforming not only the way that researchers share their discoveries, but also the way in which science itself is performed.  New support for collaboration, ranging from Internet-based environments for collaboration at a distance (“collaboratories”) to Web 2.0 approaches for knowledge sharing and annotation, are being increasingly embraced by younger scientists who were raised with such technologies as part of their social as well as intellectual milieu. Such trends suggest new opportunities and imperatives for the scientific publishing community. 

5:00 pm            Close for the day 

6:30 pm            Cocktail Reception at MIT Musem

7:45 pm            Banquet Dinner at MIT Museum

Thursday, April 24

8:00 am            Continental Breakfast

9:15 am            Hopelessly lost, but making good time: Libraries rushing hither and yon
Mark Sandler, Director, CIC Center for Library Initiatives Committee on Institutional Cooperation, University of Michigan
Rapid technological changes--and the socio-cultural changes that are both cause and effect of these technological advances--are causing libraries to work overtime to keep up, but with little or no consensus about long-term goals and strategies.   Different libraries are placing very different bets--making different investments--to ensure their continued relevance in future years.  Some of these directions are well known--mass digitization, open access publishing, institutional repositories, data curation, and all the rest.  While none of these is a sure-fire winning strategy, in combination they suggest that libraries no longer believe that simply filling their stacks--or servers--with ever more volumes is the key to satisfying the needs of present and future users.  If we grant this premise, it raises all sorts of interesting questions about the relationship between publishers and libraries as each try to find their way forward in uncertain times. 

10:00 am          Break   

10:30 am          Adapting to Change panel
Moderator: David Hoole, Head of Content Licensing and Brand Marketing, Nature Publishing Group
Markets are evolving more rapidly than ever. New technologies, new expectations, and new sciences are driving change within the STM publishing industry, as we adapt to new challenges and embrace new opportunities. The panelists will review examples of how we can adapt and grow in this dynamic environment.

Panelists:
Adapting to Change: The Old Gray Lady Puts on Her Dancing Shoes
Sarah Greene, Product Director, Health, The New York Times
“Integration” is the buzz at the New York Times. The once independent nytimes.com corporation is being folded into the newsroom, and the latter is taking the lead in forging NYT’s digital future. What are the unique obstacles and opportunities in online publishing for a print media giant? How does the paper of record maintain its brand of trust while jockeying for top position in the dot-com world of health? The view from an STM publishing entrepreneur.

124 Years and Counting: How IEEE Adapts to Change
Barbara H. Lange, Staff Director, Product Line Management & Publishing Business Development, IEEE
For centuries, the scholarly publishing ecosystem functioned with great predictability.  Some could argue that with the pervasiveness of the world wide web, that predictability has disappeared; everything is different now. As IEEE celebrates its 125th anniversary in 2009, it knows something about adapting to change – not just in its expanding technology coverage, but also in its evolving business models and product offerings. This talk will focus on case studies that demonstrate how a scholarly membership association has adapted the change to support new and growing business opportunities while remaining true to its historical roots.  

Medical Products are Wrapped in Journal Paper
Henning P. Nielsen, Novo Nordisk & President of the Pharma Documentation Ring  (P-D-R) & Sven-Olaf Vogt, Roche
From idea to patient publication is key! The Pharma industry is consuming vast amounts of published content. We author vast amounts of research, and we disseminate even more to support and market our products. Driven by technology, usage is constantly evolving. The presentation will look at new ways of usage and how we can partner to accommodate our changing needs. 

12:00 pm        Close of conference for non-members
                      Michael Mabe, CEO STM
     
12:15 pm        Members Only Forum: Current Issues for STM
                      Jerry Cowhig, Michael Mabe, Mark Seeley, Carlo Scollo Lavizzari

1:00 pm          Close of conference

Program Committee 
Mayur Amin, Senior Vice President - Research & Academic Relations, Elsevier
William F. Curtis, Ph.D., President, Springer (co-chair)
Fred Dylla, Executive Director & CEO, American Institute of Physics
Paula Gantz, Director, U. S. Business Development, Society Journals, Springer (co-chair)
Nawin Gupta
Lynne Herndon, President and CEO, Cell Press
David Hoole, Head of Content Licensing and Brand Marketing, Nature Publishing Group
Tim Ingoldsby, Director, Strategic Initiatives and Business Development, American Institute of Physics
Barbara Lange, Director, Product Line Management & Publishing Business Development, IEEE
Adam Marshall, Director of Marketing & Customer Service, Portland Press
James Testa, Senior Director, Editorial Development & Publisher Relations, Thomson Scientific 

Preliminary Programme

STM 18th European Intensive Course in STM Journal Publishing 2008
19 - 23 May 2008 
NH Hoteles
Hirschberg, Germany 

Course Description
After seventeen years in the Netherlands this course has now moved to a Hirschberg a new location near Heidelberg. It will remain however the premier training experience for younger publishers with some experience. Feedback from 2007 students has told STM that we gave them what they wanted. For 2008 we are providing more of the same with that extra edge to help transform challenges into opportunities.

The course aims to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is and what is may be becoming.

It is now clear that not only are journals essentially e-journals with (maybe) print subsets but that this fact is now significantly impinging not only on the opportunities we as publishers can present to the communities whom we serve and but also on the business models we may be adopting in the future to enable us to continue to fulfill our role. We shall ask all our speakers to take these relatively recent changes fully into account in their presentations.

Case Study
The case study, which is central to the course, is based on a real acquisition of a journal. The concentration is on the reality of a bid to persuade a learned society to move to a partnership with one of five imaginary companies or organisations. The study will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that the majority of those taking part in the course will not have English as a first language.

Who Should Attend
To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organisation. It must be emphasised that the course is as much designed for those from production or service functions as for editorial, sales and marketing people.

The course is run in association with the Centre for Publishing at University College London and those who complete the course will receive certificates of attendance singed on behalf of STM and UCL CfP.

Course Organizers
Anthony Watkinson of University College London and Wiley-Blackwell Oxford with Gertraud Griepke of Springer Heidelberg  again direct the course. They will be assisted, in the evaluation of the case study, by Suzan Fiack of Wiley-Blackwell Berlin. They are backed up by a team of senior publishers presenting what they know about.

Registration Fees 
€2400 after     15 April 2008
Hotel accommodations are not included in the course registration fee. Please see below.

Hotel Rooming Accommodations 
The Intensive Journals course fee does NOT include room reservation and fee at the Hirschberg NH Hotele. It is essential that delegates stay at the hotel because work will continue to late into the evening.

The hotel  is holding a block of rooms at a reduced rate of €85.00 (includes breakfast) (19, 20, 21st and 22nd).  As soon as we receive your registration for the course, the STM Events Manager will be in touch to organise your accommodation requirements. for more information, contact Jo Gartside e-mail: gartside@stm-assoc.org.

Monday, 19 May
11.30        Registration starts
12.15        Lunch
13.15        Welcome and introduction to the course: The course tutors
13.30        The Role of the Journal: Michael Mabe, STM
Mr. Mabe, who is a visiting Professor in Information Science at University College London as well as Chief Executive of STM, will explain the enduring role of the journal, and the journal article, and the reasons why it is the main vehicle of formal scholarly communication in most STM disciplines.
14.45        Models for the eDigital Environment: Dr. Olaf Ernst, Springer
Dr. Ernst, who is in charge of innovation and eproduct management at Springer, will examine how new models are emerging as print becomes a by-product of the journal publishing process.
16.00        Introduction to the Case study, distribution of packs and allocation into companies: The course tutors
will explain strategic journal development both of existing journals and journals new to a company.            
16.30        Refreshment break – followed by work on the case study
18.30        Question and answer session concerning the case study: The course tutors
19.00        STM drinks reception   
19.45        Formal dinner followed by work on the case study

Tuesday, 20 May
08.30        Questions concerning the case study: The course tutors
09.00        Strategic Journal Development: Caroline Black, Mac Keith Press
Ms Black, who has held some major publishing positions including most recently director of medical journals at Blackwell publishing, will describe the central editorial role both as regards existing journals and journal news to a company.
10.15        Refreshment break
10.45        Finance: Anthony Watkinson with the assistance of Caroline Black
This presentation will concentrate on how journal accounts from a practical point of view, what goes into them and why, and how the spread sheet is built up. There will also be a treatment of how the finances of a journal relates to wider organizational or corporate goals.
12.30        Lunch
14.00        Content Management: Dr. Patrick Thibor, Springer
Dr. Thibor, who is director of process and content management, will provide an understanding of modern production processes including workflow and outsourcing in the wider context of the whole publishing business.
15.15        Regreshment break
15.45        Electronic Online Delivery: Gary Coker, MetaPress
Mr. Coker will explaining hosting of digital content and how the hosting function is linked through to both content origination and downstream marketing and sales.   
17.00        Work on Case Study
19.30        Dinner followed by further work on the Case Study

Wednesday, 21st May
08.30        Law and Licensing: Sue Joshua, Wiley-Blackwell
This presentation will cover legal issues as applied to journal publishing including, but not confined to the challenges to copyright. Joshua will provide practical examples of the formation of contracts and touch on licensing and the exploitation of secondary rights.
09.45         Refreshment Break
10.15         Marketing and Sales: Ingrid van de Stad, Elsevier and Yvonne Campfens, Springer
The presenters will deal with the marketing and selling, not only of an individual journal, but the wider digital library offered specifically to library consortia. They will briefly explain other sources of income.
12.30         Lunch
13.30         Work on Case Study for the rest of the day
17.00         Deadline for handing in corporate financials from case study to course tutors.
19.00         Dinner
22.00         Deadline for handing over of complete case study proposal
23.30         Work on presentation completed

Thursday, 22nd May
09.00         Presentation of case studies: first two groups
10.40         Refreshment Break
11.10         Presentation of case studies: remaining two groups
13.00         Lunch
14.00         Subscription Handling and Customer Service: Bev Acreman, Taylor & Francis/Informa
Ms Acreman will explain how publishers interface with librarians, aggregators and intermediaries as well as end users.
15.15         Role of the Academic Librarian:Helmut Hartmann, Karl-Franzens-University Graz
Mr. Hartmann will explain how academic librarians buy journals, why and how they decide what to buy and the sort of problems librarians have with publishing in a changing environment.
16.30         Leave for Ladenburg, historic Roman town, for guided tour and dinner at the historic Restaurant Sackpfeife

Friday, 23rd May
09.00         Discussion and analysis of case study documentation and presentations: the course tutors
10.45         Refreshment break
11.15         Discussion and summing up of issues raised  by the course: the course tutors
12.30         Presentations of certificates to course participants
12.45         Closure and lunch 

Doral Arrowwood
Rye Brook, New York, U.S. 
9 - 11 June, 2008 

Register here

Registration Fee (does not include accommodation)   $2195.00

For information about hotel reservations at $230.00 per night, please contact Jo Gartside  gartside@stm-assoc.org    

Registrants are required to stay at the course hotel  - Doral Arrowwood 

Preliminary Program

Program Director: John Tagler, AAP/ Professional & Scholarly Publishing
Course Director: Richard Balkwill

General overview
For eight years, the STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.

The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the first course in North America.

Who is the course for?

• Tomorrow’s international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
• Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.
  

Benefits of participating in the course

• Time to consider the importance of strategic initiatives over the demands of managing processes
• Original and innovative ideas to manage change
• Opportunities to network with high level people in our industry
• Membership in a growing community of highly motivated and committed former delegates

Some features of the course

• An emphasis on thinking strategically, not on honing process skills
• A superb range of senior high-profile speakers
• Demanding group work with case studies that bring to life course themes and topics
• A clearer vision of who our partners and stakeholders are, and what they might want
• Contrasting points of view from stakeholders, customers and publishers
  

Key themes and topics

• The pace of change continues to make demands on STM managers; the change is disruptive, but offers opportunities for entrepreneurial innovation
• Managers increasingly have to respond to demands to redefine their business strategy
• Who are our stakeholders? These partners are more than customers. What do they need from us, and how are changes in research methodology impacting upon our business?
• The need to understand and manage risk, and to make substantial investment commitments without all the data and facts
• Are we equipping future managers with the aptitude and skills to manage change innovatively?
• The legal and rights environment is changing and putting new pressure on how we negotiate licenses and agreements
  

Speakers List

• Ed Barnas, Senior Editor, Journals, Cambridge University Press
• Adam Chesler, Assistant Director, Library Relations and Customer Service, American Chemical Society
• Linda Gagnon, Senior Vice President, eContent Integration & Business Development, YBP Library Services, A Baker & Taylor Company
• Karen Hawkins, Director of Product Management, IEEE
  
• Karen Hunter, Senior Vice President, Elsevier
• Robert Kelly, Director, Journal Information Systems, American Physical Society
  
• Timothy King, Senior Vice President, Planning & Development, Wiley
• Mary Ann Liebert, President, Mary Ann Liebert, Inc.
  
• James G. Neal, Vice President for Information Services and University Librarian, Columbia University
• Andrew Plume, Senior Publishing Information Manager, Elsevier
• Dessi Schachne, Associate Director, Library and Institutional Marketing, Wiley-Blackwell
• Mark Seeley, Senior Vice President, General Counsel, Elsevier
• Michael Stoller, Director, Collections & Research Services, New York University Libraries, Elmer Holmes Bobst Library
  
• Linda Stone, Consultant, The Morgan Stone Group
  
• Dan Tonkery, Vice President of Business Development EBSCO
• Yuk-Ching Tse-Dinh, Professor & Program Director, Department of Biochemistry & Molecular Biology, New York Medical College
• Paul O. Weislogel, Ph.D., Executive Director, Medical Journals Strategy and Acquisitions, Lippincott Williams & Wilkins
  

Venue
Nestled amid 114 wooded acres in Rye Brook village in Westchester County, yet only 45 minutes from New York City, The Doral Arrowwood is close to all metro area airports.
975 Anderson Hill Road, Rye Brook, New York. Tel: 914.908.4969     Fax: 914.323.5500
http://www.doralarrowwood.com

Registration Fee (does not include accommodation)   $2195.00
Please contact info@stm-assoc.org 

For information about hotel reservations for $230.00 per night, please contact Jo Gartside  gartside@stm-assoc.org   

 

For updated information and registration, please bookmark this page.

Program Chairs
Howard Ratner, Chief Technology Officer, Nature Publishing Group
Eefke Smit, STM Director of Stnadards & Technology 

Who should attend?
Anyone who wants a broad, strategic view on new innovations for STM publishing. Sessions will be easy for technical and non-technical staff alike to get a good update of what is happening in the online publishing world. This is must-have for people in product development, marketing, and managers of technology portfolios - targeted at publishers of all sizes. Don't miss this seminar!

8:45    Registration starts

Keynote Speaker
9:30 - 10:30    Using Web 2.0 for OUTSIDE INnovation: How Customers are Co-Creating Value & Knowledge 
Patricia B. Seybold, CEO, Patricia Seybold Group & Author, Outside Innovation
Patty Seybold takes us on a guided tour of how business customers are rolling up their sleeves to co-create knowledge and value via the Web. With examples from a broad variety of businesses outside and inside STM, we'll look at the online tools customers are using, the kinds of activities they enjoy, and the ways that businesses in a variety of industries are benefiting from customer co-creation. This will provide a stimulating experience for people active in the STM-area where customers manifest themselves as authors as much as end-users or librarians, each with a multitude of opportunities for co-creation lf knowledge and newly added value.

Morning: Plenary Session 

What is New in Search
Session Leader: Howard Ratner, Chief Technology Officer, Nature Publishing Group

11:00 - 11:30   Promoting Collaboration and Communities with Scirus Topic Pages
Joris van Rossum, Head of Scirus
Elsevier is experimenting with collaboration and communication with its new platform, Scirus Topic Pages (topics.scirus.com), a free service for the scientific community. Presenting on a single page summaries of specific scientific topics written by scientific experts and Web links to the latest, most relevant journal literature and web sources, Topic Pages will allow scientists to comment and add new information, further accelerating knowledge and fostering community between researchers. Moreover, Scirus Topic Pates will allow Elsevier to experiment with Social Search.

11:30 - 12:00   Beyond Search: Creating a Modern Content Platform
Andy Feit, Vice President, Marketing, Mark Logic Corporation
Next generation content applications are stretching search engines beyond their architectures, including highly enriched content to Web 2.0 personalization and feedback mechanisms to adding social context to search results. The traditional search model, built on returning a “document” to match keywords, no longer delivers the customer experience end-users expect from their content providers.  This presentation will focus on the core elements needed to build a modern content platform to meet the evolving needs and will include customer examples that demonstrate these key capabilities.

12:00 - 12:30   Moving from Web Search to Information Search
Heather Dystrup-Chiang, Senior Program Manager, Microsoft Live Search Selection
A large percentage of searches go unanswered – or ill-answered – today. Learn about how Live Search is moving away from a model of providing just ‘a list of links’ and towards a model of richer information search and discovery. Discussion will cover Live Search as a whole, with deep dives into Academic Search and Book Search.

12:45 - 14:00   Lunch 

Afternoon: Parallel Sessions 

Parallel Session 1: e-books Session
Session Leader: Olaf Ernst, President, eProduct Innovation & Management

14:00 - 14:30   Joachim Engelland, Vice President Business Development, deGruyter
Experiences of a smaller publisher in setting up an eBook project with an integrated e-Content platform.

14:30 - 15:00   Chris Warnock, CEO of ebrary
Will share experiences of an aggregator within the eBook market.

15:00 - 15:30   Willem Endhoven, Vice President, Business Development & Marketing, Philips
New technologies on eBook devices, especially an eBook device they develop – new market opportunities for publishers with the end user market.

15:30 - 16:00   Syed Hasan, President, Sales Americas, Springer
Experiences and lessons learned from Springer’s successful eBook program

Parallel Session 2: Trust Metrics and other Digital Identifiers Session
Session Leader: Eefke Smit, STM Director of Standards & Technology

Anonymous Bosh: Attribution and Authority in a Mashed-up World
14:00 - 14:40   Geoffrey Bilder, Strategy Director CrossRef
On the web identity is cheap and provenance is ambiguous. In short, it is a garden of untrustworthy delights.  CrossRef, in its mission "to enable easy identification and use of trustworthy electronic content", is exploring new initiatives that will help publishers highlight the authoritativeness of their content. This presentation will provide an overview of CrossRef's planned plagiarism detection and contributor id services, and will also explore other ways in which we might help the industry create a new epistemic infrastructure for publishing.

OpenID in Action: Opportunities for Publishers
14:40 - 15:20   Simon Willison, OpenID consultant
OpenID is an emerging standard for Web-based single-sign-on that has gained a great deal of support over the past year. This presentation will demonstrate OpenID in action and explain how it differs from other attempts at single-sign-on. It will discuss some of the wider implications of OpenID deployment, and illustrate ways in which OpenID can help publishers serve their users.

15:20 - 16:00   ACAP: Building Trust through effective communication of Access Permissions
Mark Bide, ACAP project coordinator
ACAP (Automated Content Access Protocol) is a brand new, non-proprietary, open standard, developed to protect the intellectual property of anyone wishing to make content available on the worldwide web. By introducing a more sophisticated and yet simple-to-use framework for machine readable access permissions, it aims to make proprietary information on websites more easily accessible for example to search engines. ACAP is the result of an intense and highly collaborative 12-month pilot project between publishers and search engines and will be showcased here to STM members after it was first unveiled a week earlier on November 29 In New York.

Program Chairs
Howard Ratner, Chief Technology Officer, Nature Publishing Group
Eefke Smit, STM Director of Standards & Technology

Members:        450 Euros
Non-Members: 675 Euros  

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Programme

Who should attend?
The seminar is intended for those with responsibilities in the production function of publishing houses as well as suppliers and other publishing managers wanting to update themselves on trends in this area. There will be plenty of opportunities for interaction with the speakers.

Program Organizer & Chair
Organizer: Anthony Watkinson, Centre for Publishing at University College London
Chair: Edward Wates, Global Journal Content Management Director at Wiley-Blackwell

09.30      Opening remarks by Chairman - Edward Wates, Wiley-Blackwell

Content Management 
0.9.45    Keynote Presentation: E-Journal Content Management - The Good, the Bad and the Ugly
Evan Owens, Chief Technology Officer, Portico 

10.45      Mini-symposium on Content Management Systems
Doug McLaurine, Vice-President, Content Technology, John Wiley - Content Management Systems
Peter Rogers, Jouve - Content Mining Services
Aviva Weinstein, Ingram - Preparing content for delivery to market 

11.45      Break

Workflow 
12.10     Patrick Thibor, Springer - Business Process Management 

13.00    Lunch

Outsourcing 
14.00    John Harrison, Oxford University Press - The View from the Publisher
14.45    Amanda Leverick, Charlesworth - The View from the Supplier 

15.20    Break

Printing Technologies
15.45    Mark Edwards, Consultant - Print in the STM E-environment: The Present and the Future 

Knowledge Process Outsourcing 
16.30    Bill Kasdorf, Vice President, Apex Publishing LLC - How KPO can Leverage your Expertise, Enhance your Information and Delight your Users

International Association of Scientific, Technical and Medical Publishers
in collaboration with
Oxford International Centre for Publishing Studies, Oxford Brookes University
Oxford Spires Four Pillars Hotel, Oxford, 17-20 September 2007
Download flyer

Master Class participants. Photo taken on 18 September 2007, Oxford Spires Four Pillars Hotel, Oxford 

 

Back row, standing, from left to right: John Tagler (Elsevier US) observer, Paul Carton (Elsevier), Genyiou Umitsuki (Elsevier Japan), Joerg Engelbrecht (Elsevier/Fischer),Christoph von Freideburg (Wiley-Blackwell US), Caroline Wain (Royal Society of Chemistry), Marjorie Spencer (Wiley-Blackwell US), Jamie Hutchins (Cambridge University Press).

Middle row, standing, fromt left to right: Richard Balkwill (Course Director), Kathryn Sharples (Wiley-Blackwell), Shuji Uraguchi (Elsevier Japan), Nathalie Jacobs (Springer), Richard Hughes (Wiley-Blackwell), Sharon Kershaw (Wiley-Blackwell), Richard Delahunty (Routledge/Taylor & Francis), Joanna Szymanska (Polish Scientific Publishers), Dave Riddick (Royal Society of Chemistry).

Front row, seated, from left to right: Dante Cid (Elsevier, Brazil), Rachel Sangster (Taylor & Francis), Jim Milne (Elsevier -member of organising committee), Pauline Starley (Portland Press), Andrew Stammer (CSIRO-Commonwealth Scientific Publishing-Australia), Silvan Marciano (Wiley-Blackwell), Gary Bryan (British Medical Journal Publishing Group).