Previous Events
Entries by STM Editor (11)
Building E-Book Collections 2008: Publishers, Librarians and Distributors Share Experiences 14 April 2008
14 April
15.30 - 17.00
Marlborough Rooms
Earls Court, London, UK
Free Registration - Book your place now!
Visit us at the London Book Fair – STM Stand N615
Who should attend
Publishing managers in product development, editorial, marketing, production or business development - from smaller and larger organisations.
Overview
The e-book prophecy is a reality. Following up on 2007’s e-book panel, the panelists will share their recent experiences - sharing the ‘ups and downs’ of the e-book business. oin your colleagues in a panel and lively discussions that will help you navigate these complex waters.
Chair & Organizer
Chris Gibson, Publishing Consultant
Panelists:
So where do we go from here? A look at a publisher's recent experience of entering the E-Book arena
Rolf Janke, Vice President, Publisher, Sage Reference
Sage Reference just entered the on line reference market last year and Rolf will discuss the experience of launching an on line platform in the midst of a significantly changing environment. The presentation will try to answer some of the following questions:
• Where did the students go? It’s all about Gen “Y” and do they really want E-Books?
• Collection – database-bundle. Does one size fit all?
• Is there a perfect business model behind selling E Book Collections?
• Building a global E Book collection and sales strategy.
Distributing eContent: Today and Tomorrow
Mark Carden, Senior Vice President and General Manager, EMEA, MyiLibrary
Many publishers are looking at digital content and the ways they can exploit revenue growth through the different media available. Taking a title from file to customer is a complicated process. In this presentation, Mark Carden will explore the different routes to market, present and future opportunities for publishers and why now is the time to start leveraging digital opportunities.
The use of core reading e-books in UK universities and colleges: a report from the JISC National E-Books Observatory
David Nicholas, Director of the School of Library, Archive and Information Studies, University College London (UCL), and Director of the UCL Centre for Publishing and the research group CIBER.
The paper will provide an early report on the functioning of the JISC national e-books observatory, an innovative project that involved providing more than 120 UK universities and colleges with free access to nearly forty core reading e-books. The books covered Business and Management studies, Engineering, Medicine, and Media Studies. The books are being offered on the Wolters Kluwer Health and MyiLibrary platforms. CIBER are evaluating their use and impact through deep log analysis, online questionnaires and interviews. The paper will be specifically report on a questionnaire which went to scholars in all the institutions participating, which sought to gather background data on e-book use and perceptions. The questionnaire obtained a response of some 20,000 people, probably the largest of its kind, so its findings should carry some weight.
Admission is free for the panel, but advance registration is required for the panel and the London Book Fair.
STM Editor
STM Book 2.02 Seminar: 17 April, 2008, London, UK
Right after the London Book Fair!
STM Book 2.02 Seminar
Now it Gets Real: Making, Selling, Distributing, Discovering and Using E-Books
17 April 2008, London, England
London Marriott Hotel/Kensington
147 Cromwell Road, London, SW5 0TH
09:30 - 17:00
9:30 Welcome & Introduction
Chair: Ellen de Groot, Senior Product Manager, Books on ScienceDirect, Elsevier
9:40 E-Book Sales & Marketing Realities
Moderator: Valentina Kalk, Rights and Online Resources Manager, World Bank Publications
E-Book Sales & Marketing Around the World
Francois Barnaud, OECD, Organisation for Economic Cooperation and Development
Since the OECD moved into eBooks ten years ago, they have been the single most important driver of growth in OECD sales and dissemination worldwide. They have allowed us to consolidate our position in existing markets, as well as offered the opportunity to reach completely new ones. François will give a brief introduction to the way the OECD has marketed its eBooks up to now, and consider the main challenges which lie ahead.
Partnering, Channel Conflicts & Managing Relationships
Valentina Kalk
Is more always better? In the early days of the e-books, many pioneering publishers enthusiastically signed up with all possible e-partners. Today, many publishers have their own e-book platforms, aggregators offer competing business models, and search engines sometimes help users discover a bit too much. In addition, publishers often experience competition from within between p- and e- . This session will discuss options and ideas for leveraging partners and channels in an increasingly complex e-world.
End Users: Are we Disconnected? What do we produce? Who should we Reach? Do we Reach Them?
Margo Leach, Marketing Manager, CABI
As an explanation for why we do things as a business, we often hear 'It's how we've always done it', 'It's what our competitors are doing' and 'It's what we're good at doing'… A serious shift in thinking is needed if we are to remain in existence in a rapidly changing market place. There is a reason the 'new' players such as Google are a threat - their mottos are simple: make something the users like using, and the business model will follow. In others words, we need to get in touch with our end users, and ask THEM what they want, not tell them. So how do we do this?
12:00 Making E-Books in the 21st Century
Many of the big commercial publishers have created their own e-book platform. At OUP, we have taken a slightly different approach – maximising our reach with e-books through a combination of innovative licensing deals. During this presentation, Fiona will give an overview of OUP’s approach, and some insights into where they see the future of e-books heading.
12:30 Lunch
1:45 Introduction to Afternoon & E-Textbooks
Edward Crutchley, Book Sales Director, Wiley-Blackwell
Julian Clayton, Vice President, Training & Educational Systems, Wiley-Blackwell
2:20 E-books in Academic Libraries: Attuning the Market to User Needs
Jill Taylor-Roe, Head of Liaison & Academic Services, Robinson Library, Newcastle upon Tyne
At the start of the new millennium, there were many bold predictions of dramatic growth in the e-book market – but the reality certainly failed to live up to the hype. In academic libraries, where ejournals are now firmly established as the format of choice for most of our users, we have long felt frustrated by the lack of desirable etextbook content. At times, the gap between publishers’ offerings and librarians’ wish lists seemed insurmountable. However, the current JISC E-book National Observatory Project has provided an unparalleled opportunity to explore the interests and concerns of all the key players, including those most important of stakeholders - the end users. This paper will consider the current ebook landscape primarily from the perspective of an academic library and will also offer comments on how this might be changing.
2:50 Break
3:30 Discoverability: The Key to Success
Moderator: Suzanne Kemperman, Director, Publisher Relations, OCLC NetLibrary
Ian Mayfield, Associate University Librarian, University of Portsmith, UK
Pete Shemilt, Sales and Marketing Director (EMEA), Academic and Professional Books, Cambridge University Press
Book publishers have become very good at making eBooks and distributing them through existing and emerging channels. But how effective are publishers at marketing eBooks to readers, students and researchers? Do we really understand how consumers are searching for information and how we can influence the conversion of their intentions into profitable actions such as purchase or increased usage? And how can we better work with librarians to improve eBook discovery?
4:45 – 5:00 Wrap-up & Close
STM Annual Spring Conference: 22 - 24 April, 2008
Partnerships in Publishing: An Evolving Ecosystem
Exploring how publishers are adapting and evolving with - authors, editors, societies, users, funders, institutions and more . . .
22 - 24 April 2008
Le Meridien Cambridge
20 Sidney Street
Cambridge, Massachusetts 02139
Annual Conference
Tuesday, April 22
12:00 pm – 6:00 pm Registration
6:00 pm – 7:30 pm Welcome Reception at Le Meridien
Wednesday, April 23
7:45 am Registration & Continental Breakfast
Program
8:45 am Welcome & Opening
Jerry Cowhig, Managing Director, IOPP & Chair, STM Board
9:00 am Keynote
The Cambrian Explosion: Vision and Leadership in the New Age of Educational Entrepreneurship
Patricia Thornton, Associate Professor, Fuqua School of Business, Duke University
In the Cambrian Era fish, reptiles, and insects first appeared on earth to compete or cooperate, evolve or become extinct. Higher education publishing also has a rich history of evolution—from disintermediation from printers and bookstores, under capitalization, the computer, used books, course packs, the consumer movement, and the Internet, among others. Past educational entrepreneurs developed strategies to create and effectively lead challenges to traditional publishers. What tools did they leave buried in the sand that may be excavated to understand current marketplace threats and lead strategies to turn those threats into future entrepreneurial opportunities.
9:45 am Growing Readers and Authors: Insights from HINARI, AGORA and OARE
Kimberly Parker, Hinari Programme Manager, World Health Organization
The developing world is a venue that is attracting the attention of a growing number of publishers looking to expand their readership and attract new authors. Expanding into these areas is not a necessarily a straightforward exercise. This talk will share insights from the HINARI, AGORA, and OARE programs' work with developing countries: the network reality for readers and authors; cell phones vs. Internet and other delivery systems; and the cultural contexts that may affect how researchers use and think about scientific publications.
10:15 am Break
10:45 am Publishing in the Wild panel
Moderator: Paula Gantz, Director, U. S. Business Development, Society Journals, Springer
The panelists will explore innovative models for creating and distributing content to end-users – primarily scientists and academics. While these models are generally electronic, they often have a personal and human component. Their goal is to encourage scientific interaction and to expand a discipline’s knowledge base.
Panelists:
Expanding Services to Research Communities
James Krosschell, Vice President, Society Publishing, Science and Technology, Elsevier
Research scientists have more demands to meet, more tools to use, more information to read than ever before. Publishers are filling these spaces by providing new services integrated with their established offerings. In this session, we will discuss strategies for traditional and non-traditional outreach, from editorial policies and innovation to public relations and meetings that Cell Press and others are using to enrich the research enterprise.
Serving Clinical Communities
Janet O’Flaherty, Publisher, BMJ Journals, BMJ Publishing Group
Clinical journals serve two distinct needs: a forum for publication of original research; and dissemination of information and knowledge to aid decision making in clinical practice. This session will look at how publishers can balance the tension between the needs of “academic” authors and “clinical” readers taking advantage of online and other technologies as well as traditional publishing programs.
Modern Approaches to Publishing Surveys and Reviews
Zac Rolnik, Publisher, nowpublishers
With the vast growth of research output over the past two decades including the introduction of open access journals, working paper archives, blogs, and other grey literature in the last ten years, researchers are literally drowning in information. This greatly increases the need for survey and review literature. This discussion will look at how the web and new electronic technology allows for a modern approach to publishing the review literature including Web 2.0 elements of updating, wiki-like content, video streaming, etc.
12:30 pm Lunch 
2:15 pm Introduction to Keynote Speaker & Afternoon Session
Jerry Cowhig
2:20 pm Keynote
STM Publishing: the known Knowns, the known Unknowns . . . and all points in between
Michael A. Mabe, CEO, STM & Visiting Professor, Information Science, University College, London
With the WWW reaching 17 and e journals and e journal platforms becoming teenagers, what do we really know now about STM publishing? This keynote reviews the evidence of what is known, and looks to see what we ought to know for the future.
3:05 pm Break
3:35 pm E-Sciences Infrastructures panel
Moderator: Dr. H. Fred Dylla, Executive Director & CEO, American Institute of Physics
E-science describes transformations in the scientific enterprise. Driven by information and communication needs of scholars, changes in practices and procedures of science are enabled by infrastructures in distributed computer, information and communication technologies. What opportunities are there for STM publishers in this transformation? The panelists will explore these evolutions and opportunities.
Panelists:
The Digital Knowledge Paradigm and the Future of Scientific Communication
Robert L. Constable, Dean, Computing and Information Science, Cornell University
Combining interactive high performance computing with massive data sets has led to a new knowledge paradigm,
which in turn calls for new means of scholarly communication. The essence of the digital knowledge paradigm is that the evidence for what we know cannot be assembled without computers. The evidence includes digital information assembled by computations beyond the power of humans. Computers thus become indispensable partners in establishing chains of evidence as well as agents of discovery.
Challenge from High Energy Physics
Erick Weinberg, Professor of Theoretical Physics, Columbia University
The high energy physics community has pioneered in the eprint culture the development of web-based tools for indexing and accessing the published and unpublished literature. These have had a major impact on the conduct of research, but raise questions concerning the current and future role of scientific journals. A new challenge is whether the existing e-infrastructure can be expanded to preserve the truly massive data sets soon to be produced by the next generation of experiments.
The Evolving Role of Communication Technologies in Science and Collaboration
Professor Edward H. Shortliffe, Dean, University of Arizona College of Medicine - Phoenix in Partnership with Arizona State University and Editor, Journal of Biomedical Informatics
Computing and communication technologies have become indispensible tools for science, transforming not only the way that researchers share their discoveries, but also the way in which science itself is performed. New support for collaboration, ranging from Internet-based environments for collaboration at a distance (“collaboratories”) to Web 2.0 approaches for knowledge sharing and annotation, are being increasingly embraced by younger scientists who were raised with such technologies as part of their social as well as intellectual milieu. Such trends suggest new opportunities and imperatives for the scientific publishing community.
5:00 pm Close for the day
6:30 pm Cocktail Reception at MIT Musem
7:45 pm Banquet Dinner at MIT Museum 
Thursday, April 24
8:00 am Continental Breakfast
9:15 am Hopelessly lost, but making good time: Libraries rushing hither and yon
Mark Sandler, Director, CIC Center for Library Initiatives Committee on Institutional Cooperation, University of Michigan
Rapid technological changes--and the socio-cultural changes that are both cause and effect of these technological advances--are causing libraries to work overtime to keep up, but with little or no consensus about long-term goals and strategies. Different libraries are placing very different bets--making different investments--to ensure their continued relevance in future years. Some of these directions are well known--mass digitization, open access publishing, institutional repositories, data curation, and all the rest. While none of these is a sure-fire winning strategy, in combination they suggest that libraries no longer believe that simply filling their stacks--or servers--with ever more volumes is the key to satisfying the needs of present and future users. If we grant this premise, it raises all sorts of interesting questions about the relationship between publishers and libraries as each try to find their way forward in uncertain times.
10:00 am Break
10:30 am Adapting to Change panel
Moderator: David Hoole, Head of Content Licensing and Brand Marketing, Nature Publishing Group
Markets are evolving more rapidly than ever. New technologies, new expectations, and new sciences are driving change within the STM publishing industry, as we adapt to new challenges and embrace new opportunities. The panelists will review examples of how we can adapt and grow in this dynamic environment.
Panelists:
Adapting to Change: The Old Gray Lady Puts on Her Dancing Shoes
Sarah Greene, Product Director, Health, The New York Times
“Integration” is the buzz at the New York Times. The once independent nytimes.com corporation is being folded into the newsroom, and the latter is taking the lead in forging NYT’s digital future. What are the unique obstacles and opportunities in online publishing for a print media giant? How does the paper of record maintain its brand of trust while jockeying for top position in the dot-com world of health? The view from an STM publishing entrepreneur.
124 Years and Counting: How IEEE Adapts to Change
Barbara H. Lange, Staff Director, Product Line Management & Publishing Business Development, IEEE
For centuries, the scholarly publishing ecosystem functioned with great predictability. Some could argue that with the pervasiveness of the world wide web, that predictability has disappeared; everything is different now. As IEEE celebrates its 125th anniversary in 2009, it knows something about adapting to change – not just in its expanding technology coverage, but also in its evolving business models and product offerings. This talk will focus on case studies that demonstrate how a scholarly membership association has adapted the change to support new and growing business opportunities while remaining true to its historical roots.
Medical Products are Wrapped in Journal Paper
Henning P. Nielsen, Novo Nordisk & President of the Pharma Documentation Ring (P-D-R) & Sven-Olaf Vogt, Roche
From idea to patient publication is key! The Pharma industry is consuming vast amounts of published content. We author vast amounts of research, and we disseminate even more to support and market our products. Driven by technology, usage is constantly evolving. The presentation will look at new ways of usage and how we can partner to accommodate our changing needs.
12:00 pm Close of conference for non-members
Michael Mabe, CEO STM
12:15 pm Members Only Forum: Current Issues for STM
Jerry Cowhig, Michael Mabe, Mark Seeley, Carlo Scollo Lavizzari
1:00 pm Close of conference
Program Committee
Mayur Amin, Senior Vice President - Research & Academic Relations, Elsevier
William F. Curtis, Ph.D., President, Springer (co-chair)
Fred Dylla, Executive Director & CEO, American Institute of Physics
Paula Gantz, Director, U. S. Business Development, Society Journals, Springer (co-chair)
Nawin Gupta
Lynne Herndon, President and CEO, Cell Press
David Hoole, Head of Content Licensing and Brand Marketing, Nature Publishing Group
Tim Ingoldsby, Director, Strategic Initiatives and Business Development, American Institute of Physics
Barbara Lange, Director, Product Line Management & Publishing Business Development, IEEE
Adam Marshall, Director of Marketing & Customer Service, Portland Press
James Testa, Senior Director, Editorial Development & Publisher Relations, Thomson Scientific
The Le Meridien Cambridge is holding a block of rooms at a reduced rate of $249.00 per night (April 22 & April 23, 2008), if you reserve BEFORE MARCH 22, 2008. Remember to mention the International STM Publishers Conference 2008 room block when contacting the hotel directly 617-577-0200 or register online at STM Spring Conference 2008/Le Meridien.
STM Master Class U. S. , 9 - 11 June 2008
Doral Arrowwood
Rye Brook, New York, U.S.
9 - 11 June, 2008
Register here
Registration Fee (does not include accommodation) $2195.00
For information about hotel reservations at $230.00 per night, please contact Jo Gartside gartside@stm-assoc.org
Registrants are required to stay at the course hotel - Doral Arrowwood
Program Director: John Tagler, AAP/ Professional & Scholarly Publishing
Course Director: Richard Balkwill
General overview
For eight years, the STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.
The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the first course in North America.
Who is the course for?
- Tomorrow’s international senior managers in all STM publishing functions: marketing/sales, business development and editorial.
- Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.
Benefits of participating in the course
- Time to consider the importance of strategic initiatives over the demands of managing processes
- Original and innovative ideas to manage change
- Opportunities to network with high level people in our industry
- Membership in a growing community of highly motivated and committed former delegates
Some features of the course
- An emphasis on thinking strategically, not on honing process skills
- A superb range of senior high-profile speakers
- Demanding group work with case studies that bring to life course themes and topics
- A clearer vision of who our partners and stakeholders are, and what they might want
- Contrasting points of view from stakeholders, customers and publishers
Key themes and topics
- The pace of change continues to make demands on STM managers; the change is disruptive, but offers opportunities for entrepreneurial innovation
- Managers increasingly have to respond to demands to redefine their business strategy
- Who are our stakeholders? These partners are more than customers. What do they need from us, and how are changes in research methodology impacting upon our business?
- The need to understand and manage risk, and to make substantial investment commitments without all the data and facts
- Are we equipping future managers with the aptitude and skills to manage change innovatively?
- The legal and rights environment is changing and putting new pressure on how we negotiate licenses and agreements
Speakers List
- Ed Barnas, Senior Editor, Journals, Cambridge University Press
- Adam Chesler, Assistant Director, Library Relations and Customer Service, American Chemical Society
- Linda Gagnon, Senior Vice President, eContent Integration & Business Development, YBP Library Services, A Baker & Taylor Company
- Karen Hawkins, Director of Product Management, IEEE
- Karen Hunter, Senior Vice President, Elsevier
- Robert Kelly, Director, Journal Information Systems, American Physical Society
- Timothy King, Senior Vice President, Planning & Development, Wiley
- Mary Ann Liebert, President, Mary Ann Liebert, Inc.
- James G. Neal, Vice President for Information Services and University Librarian, Columbia University
- Andrew Plume, Senior Publishing Information Manager, Elsevier
- Dessi Schachne, Associate Director, Library and Institutional Marketing, Wiley-Blackwell
- Mark Seeley, Senior Vice President, General Counsel, Elsevier
- Michael Stoller, Director, Collections & Research Services, New York University Libraries, Elmer Holmes Bobst Library
- Linda Stone, Consultant, The Morgan Stone Group
- Dan Tonkery, Vice President of Business Development EBSCO
- Yuk-Ching Tse-Dinh, Professor & Program Director, Department of Biochemistry & Molecular Biology, New York Medical College
- Paul O. Weislogel, Ph.D., Executive Director, Medical Journals Strategy and Acquisitions, Lippincott Williams & Wilkins
Venue
Nestled amid 114 wooded acres in Rye Brook village in Westchester County, yet only 45 minutes from New York City, The Doral Arrowwood is close to all metro area airports.
975 Anderson Hill Road, Rye Brook, New York. Tel: 914.908.4969 Fax: 914.323.5500
http://www.doralarrowwood.com
Registration Fee (does not include accommodation) $2195.00
Please contact info@stm-assoc.org
For information about hotel reservations for $230.00 per night, please contact Jo Gartside gartside@stm-assoc.org
‘Excellent – gave me a whole lot of information and perspective on what turbulence publishers face and how we might approach it’
‘Speakers were compelling, stimulating and entertaining’
For updated information and registration, please bookmark this page.
