Beyond Books: What STM & Social Science publishing should learn from each other
Thu, 22nd Apr 2010
London Marriott Hotel/Kensington
About the Event - This event has now passed
Who is this seminar for? For everyone with an interest in publishing strategy, business and market development in social science, humanities and stm publishing
Program
08.30 Registration
09:30 Welcome and introduction - Chair Jayne Marks, Vice President,
SAGE Publications, Inc.
09:45 Social sciences and humanities - are they really different?
Research and information habits in the socials sciences and
humanities: findings from the Ithaka S+R Faculty Survey
Laura Brown, Managing Director, Ithaka, S+R
Are humanists and social scientists headed to the same essentially digital
future for research sources, and if so, at what rate? Ithaka S+R's most recent
faculty survey provides an excellent source for understanding disciplinary
practices, attitudes, and needs and how they have changed over the last
decade. This talk will examine disciplinary perceptions on key issues for
publishers such as:
Attitudes towards the transition away from print, which are becoming are
more accepted for scholarly journals even as questions are being raised
about monographs
The relative importance of new research practices
Discovery and other key workflow patterns and perceptions
Views among authors on dissemination and preservation of their work,
including how they choose scholarly journals in which to publish and
the role of repositories
Perceptions about the future role of the scholarly society
Comparisons will be provided with previous waves of the Ithaka S+R faculty
survey, dating back to 2000.
10:15 Doing data in the social sciences and humanities: links to and from
published work
Peter Burnhill, Director, EDINA, University of Edinburgh
How should data feature in the scholarly publication process, and who
should be doing what to ensure ease and continuity of access to those data
that underpin statements in published work? Data drive their value as
potential as evidence; being digital provides opportunity for valued-added
curation but also liabiity for loss; being network-accessible is opportunity
for linkage. Secondary analysis of the evidential value of data underpins
scholarship but how should data feature in scholarly publication? There is
threat of loss but also much opportunity for value-added curation and linkage.
Who should be doing what to ensure ease and continuity of access to data
used for published work? Just how different is 'data' across the disciplines - or
is it all just digital?
10:45 Break
11:15 Publishers Experience and Expectations
Panel: Challenges of publishing for the social sciences and humanities
Chair: Diane Cogan, Diane Cogan Publishing Services
Challenges for Journals in the Social Sciences &
Humanities
Sarah Phibbs, Journals Publishing Director, Social Science &
Humanities, Wiley-Blackwell
There is an assumption in the journals publishing business that
what happens first in STM will follow in social science and
humanities. This presentation sets out to examine key
challenges for social science and humanities in relation to
scholarly communication, the differences and similarities with
STM.
Half full or half empty? eBooks, the incomplete revolution
Alan Jarvis, Global Director, Social Science Books, Routledge
Factors in academic publishing in the humanities and social sciences, eBooks
have failed to have the impact on book publishing that ejournals have had on
journals. This presentation emphasises how relative diversity within books (in
terms of both content and audience) has slowed the progress of ebooks, and
looks at prospects for the future.
Publishing for HSS and STM: Differences of Kind or of Degree?
Geraldine Billingham, Editorial Director, Berg Publishers
The term Humanities and Social Sciences (HSS) covers a wide academic
territory and successful publishing across these fields requires flexibility in
product types, formats and pricing. While HSS and STM overlap, the
differences between them are not just of degree but also of kind. Even so, the
challenges of publishing in HSS may be as much to do with scale as they are
to do with subject matter or academic culture.
Validating Scholarship in the 21st Century
Rebecca Cullen, Senior Online Product Development Manager, Oxford University Press
The rise of online self-dissemination and new scholarly repositories has led to
an increasing amount of research content bypassing traditional publishing
channels. What is the role of the publisher in validating this content? A review
of the forthcoming Oxford Bibliographies Online program as an attempt to
address this question.
13:00 Lunch
New dimensions for business
14:00 Exploring online delivery for social scientists
Martha Sedgwick, SAGE
SAGE Research Methods Online is a research tool that integrates multiple book,
reference and journal content types focused on an area central to the
social sciences. This presentation will share results from the market research
that was perforemd for this product development (due to be launched later in
2010) as we explored how our research methods book content should be
delivered online to our social science users.
14:30 Digging into Data: Electronic publications in Archaeology
Julian Richards, Director of 'Internet Archaeology', University
of York
The online peer-reviewed e-journal Internet Archaeology has
been publishing archaeological research on the web since
1996. Rich text and image databases allow readers to 'drill
down' from the text and to test existing interpretations and to
make new ones. Increasingly we have also used web-based
GIS to allow archaeologists to provide full interactive access to
the spatial dimension of their research. This presentation will
use exemplars developed under the AHRC and Mellon
Foundation funded LEAP projects (http://ads.ahds.ac.uk
/project/leap/) to discuss the potential and challenges of this
approach.
15:00 Break
New business models
15:30 Commercial opportunities for social science publishers:
Insights and development at Google
Santiago de la Mora, Google
16:00 Licensing of digital Content to Intermediaries
Wulf von Lucius, Lucius & Lucius
Parallel to the licensing of content to libraries or providers like
Amazon or Apple there are various platforms or service
providers, which can be partners in the dissemination of
contents. The paper describes the platform PaperC, a new
start-up in Germany, which has developed an interesting model
combining cost free reading with the charge for all other uses
(like print out, edit, arrange, earmark etc.). The model has
been developed with support of the University of St. Gallen
(Switzerland) and the Fachhochschule für Wirtschaft Berlin.
The developers as well as the intended main user group are
students. PaperC is hence a model in the difficult B to C
Market.
16:30 Wrap up and close, Jayne Marks, Sage
Registration Fee
Members €400
Non-Members €500

