Master Class - United States
Developing Strategic Business Skills for STM and Social Science Publishers
Sun 6th to Tue 8th June 2010
University of Maryland - University College, Marriott Conference Center Adelphi, Maryland
About the Event
Network with the leaders of today and the future!
The intensive residential course for future senior managers in scholarly publishing
Comments from the 1st U. S. Master Class - June 2008
'The case studies were excellent. Good scenarios to discuss'
'[Case studies] were done with a broadbrush and strategic thinking emphasis. This approach is head & shoulders above some more detail oriented seminars I have been to. Group work was well integrated into the topics presented.'
‘. . . the Master Class was a valuable experience and I made some good professional connections. I hope to take advantage of other events sponsored by STM in the future.’
Course Director: Richard Balkwill, Course Director, STM Master Class, Associate Consultant in Publishing Studies, Oxford Brookes University
General overview
The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.
The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the second course in North America.
Who is the course for?
Tomorrow’s international senior managers in all STM publishing functions
Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.
Benefits of participating in the course
Time to consider the importance of strategic initiatives over the demands of managing processes
Original and innovative ideas to manage change
Opportunities to network with high level people in our industry
Membership in a growing community of highly motivated and committed former delegates
Some features of the course
An emphasis on thinking strategically, not on honing process skills
A superb range of senior high-profile speakers
Demanding group work with case studies that bring to life course themes and topics
Contrasting points of view from stakeholders, customers and publishers
Early Bird Discount - before April 10, 2010
$1800 per registrant
$1,650 for 3+ registrants
$2250 thereafter
Please contact info@stm-assoc.org for registration fees for 6 or more.
For more information about the course, contact Jo Dinnage at dinnage@stm-assoc.org
Please bookmark this page for updated information.
